How popular isSun Bum in search?
In September 2026, there were an estimated 72.6K branded searches for Sun Bum worldwide which is up 14.2% over the last 12 months. Sun Bum holds 7.8% estimated Share of Search among tanning lotion brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tanning lotion brands compete with Sun Bum?
Share of Search by month for Maui, St.Tropez, Jergens, Sun Bum. The figures are in the table below the chart.
View monthly share of search table
| Month | Maui | St.Tropez | Jergens | Sun Bum |
|---|---|---|---|---|
| Oct 2025 | 65.1% | 16% | 11.4% | 7.5% |
| Nov 2025 | 66.4% | 13.3% | 12.1% | 8.3% |
| Dec 2025 | 61.7% | 18.5% | 11% | 8.7% |
| Jan 2026 | 58.7% | 21.5% | 10.3% | 9.5% |
| Feb 2026 | 64.8% | 15.9% | 10.2% | 9.1% |
| Mar 2026 | 62.9% | 15.4% | 8.9% | 12.7% |
| Apr 2026 | 56.5% | 20.6% | 8.9% | 14% |
| May 2026 | 52.2% | 23.3% | 8.2% | 16.3% |
| Jun 2026 | 48.6% | 26.6% | 7% | 17.9% |
| Jul 2026 | 52% | 28.4% | 6.8% | 12.8% |
| Aug 2026 | 53.2% | 29.1% | 8.5% | 9.2% |
| Sep 2026 | 59.2% | 21.6% | 11.4% | 7.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.2% | 550K | 0% | +6 points | |
| 2, held 2nd | 21.6% | 201K | -33.2% | -7.5 points | |
| 3, moved from 4th to 3rd | 11.4% | 106K | +20.5% | +2.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.8% | 72.6K | -23.5% | -1.4 pointsmoved from 3rd to 4th |
1.
Maui59.2%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share +6 points.
21.6%
Held 2nd. 201K estimated branded searches, -33.2% vs prior month. Share -7.5 points.
3.
Jergens11.4%
Moved from 4th to 3rd. 106K estimated branded searches, +20.5% vs prior month. Share +2.9 points.
4.
Sun Bum7.8%
Moved from 3rd to 4th. 72.6K estimated branded searches, -23.5% vs prior month. Share -1.4 points.
Compare search popularity between Sun Bum and its closest rivals
Every comparison with Sun Bum
13 comparisons
How has branded search demand for Sun Bum changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sun Bum worldwide rose from 63.6K to 72.6K.
- Across the 12 months ending September 2026, Sun Bum’s estimated Share of Search among tanning lotion brands worldwide peaked at 17.9% in June 2026 and was lowest at 7.5% in October 2025.
How did search popularity change for tanning lotion brands worldwide in September 2026?
4 changes
In September 2026, Jergens overtook Sun Bum to rank 3rd among tanning lotion brands worldwide, with 11.4% estimated Share of Search.
In September 2026, Maui gained estimated Share of Search among tanning lotion brands worldwide, from 53.2% to 59.2%.
In September 2026, St.Tropez lost estimated Share of Search among tanning lotion brands worldwide, from 29.1% to 21.6%.
In September 2026, Sun Bum lost estimated Share of Search among tanning lotion brands worldwide, from 9.2% to 7.8%.
Where does Sun Bum compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sunscreen brands | 8th of 11 | 1.6% | Show ranking |
| Face sunscreen brands | 4th of 5 | 2.4% | Show ranking |
| Tanning lotion brands | 4th of 4 | 7.8% | Shown above |
How is Sun Bum measured?
Brandwave collects information about searches that people make online using Sun Bum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- sun bum
- sun bum hair
- sun bum spf
- sun bum sunscreen
- sunbum
Who owns Sun Bum?
Sun Bum is owned by SC Johnson. Brandwave does not track any other brands owned by SC Johnson.
Do you work for Sun Bum? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sun Bum your brand?
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