Brandwave

How popular isSt.Tropez in search?

In September 2026, there were an estimated 201K branded searches for St.Tropez worldwide which is up 48.9% over the last 12 months. St.Tropez holds 22.2% estimated Share of Search among tanning lotion brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Maui60.6%
  2. St.Tropez22.2%
  3. Jergens11.6%
  4. Sun Bum5.6%
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Which tanning lotion brands compete with St.Tropez?

St.Tropez against tanning lotion brands worldwide, by month

Share of Search by month for Maui, St.Tropez, Jergens, Sun Bum. The figures are in the table below the chart.

View monthly share of search table
MonthMauiSt.TropezJergensSun Bum
Oct 202566.8%16.4%11.7%5%
Nov 202567.9%13.6%12.3%6.2%
Dec 202563.7%19.1%11.4%5.8%
Jan 202660.5%22.1%10.6%6.8%
Feb 202666.9%16.4%10.5%6.1%
Mar 202666.7%16.4%9.5%7.5%
Apr 202660.2%22%9.5%8.3%
May 202655.3%24.7%8.7%11.2%
Jun 202652.8%28.9%7.6%10.7%
Jul 202655.1%30.1%7.2%7.6%
Aug 202655%30.1%8.8%6.2%
Sep 202660.6%22.2%11.6%5.6%

  1. 1.Maui

    60.6%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +5.7 points.

  2. 2.St.Tropez

    22.2%

    Held 2nd. 201K estimated branded searches, -33.2% vs prior month. Share -7.9 points.

  3. 3.Jergens

    11.6%

    Held 3rd. 106K estimated branded searches, +20.5% vs prior month. Share +2.9 points.

  4. 4.Sun Bum

    5.6%

    Held 4th. 50.4K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

Compare search popularity between St.Tropez and its closest rivals

Every comparison with St.Tropez

How has branded search demand for St.Tropez changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for St.Tropez worldwide rose from 135K to 201K.
  • Across the 12 months ending September 2026, St.Tropez’s estimated Share of Search among tanning lotion brands worldwide increased from 16.4% to 22.2%.
  • Across the 12 months ending September 2026, St.Tropez’s estimated Share of Search among tanning lotion brands worldwide peaked at 30.1% in July 2026 and was lowest at 13.6% in November 2025.

How did search popularity change for tanning lotion brands worldwide in September 2026?

  1. In September 2026, Maui gained estimated Share of Search among tanning lotion brands worldwide, from 55% to 60.6%.

  2. In September 2026, Jergens gained estimated Share of Search among tanning lotion brands worldwide, from 8.8% to 11.6%.

  3. In September 2026, St.Tropez lost estimated Share of Search among tanning lotion brands worldwide, from 30.1% to 22.2%.

  4. In September 2026, Sun Bum lost estimated Share of Search among tanning lotion brands worldwide, from 6.2% to 5.6%.

Where does St.Tropez compete?

St.Tropez is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tanning lotion brands2nd of 422.2%Shown above
Fake tanning products1st of 654.3%Show ranking
Gradual tan brands1st of 361.1%Show ranking
Tan remover brands1st of 465.4%Show ranking

How is St.Tropez measured?

Brandwave collects information about searches that people make online using St.Tropez’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • st tropez

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How the Brand Demand Index is measured

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