Brandwave

How popular isJergens in search?

In September 2026, there were an estimated 106K branded searches for Jergens worldwide which is up 9.3% over the last 12 months. Jergens holds 11.4% estimated Share of Search among tanning lotion brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Maui59.2%
  2. St.Tropez21.6%
  3. Jergens11.4%
  4. Sun Bum7.8%
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Which tanning lotion brands compete with Jergens?

Jergens against tanning lotion brands worldwide, by month

Share of Search by month for Maui, St.Tropez, Jergens, Sun Bum. The figures are in the table below the chart.

View monthly share of search table
MonthMauiSt.TropezJergensSun Bum
Oct 202565.1%16%11.4%7.5%
Nov 202566.4%13.3%12.1%8.3%
Dec 202561.7%18.5%11%8.7%
Jan 202658.7%21.5%10.3%9.5%
Feb 202664.8%15.9%10.2%9.1%
Mar 202662.9%15.4%8.9%12.7%
Apr 202656.5%20.6%8.9%14%
May 202652.2%23.3%8.2%16.3%
Jun 202648.6%26.6%7%17.9%
Jul 202652%28.4%6.8%12.8%
Aug 202653.2%29.1%8.5%9.2%
Sep 202659.2%21.6%11.4%7.8%

  1. 1.Maui

    59.2%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +6 points.

  2. 2.St.Tropez

    21.6%

    Held 2nd. 201K estimated branded searches, -33.2% vs prior month. Share -7.5 points.

  3. 3.Jergens

    11.4%

    Moved from 4th to 3rd. 106K estimated branded searches, +20.5% vs prior month. Share +2.9 points.

  4. 4.Sun Bum

    7.8%

    Moved from 3rd to 4th. 72.6K estimated branded searches, -23.5% vs prior month. Share -1.4 points.

Compare search popularity between Jergens and its closest rivals

Every comparison with Jergens

How has branded search demand for Jergens changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Jergens worldwide rose from 96.6K to 106K.
  • Across the 12 months ending September 2026, Jergens’ estimated Share of Search among tanning lotion brands worldwide peaked at 12.1% in November 2025 and was lowest at 6.8% in July 2026.

How did search popularity change for tanning lotion brands worldwide in September 2026?

  1. In September 2026, Jergens overtook Sun Bum to rank 3rd among tanning lotion brands worldwide, with 11.4% estimated Share of Search.

  2. In September 2026, Maui gained estimated Share of Search among tanning lotion brands worldwide, from 53.2% to 59.2%.

  3. In September 2026, St.Tropez lost estimated Share of Search among tanning lotion brands worldwide, from 29.1% to 21.6%.

  4. In September 2026, Sun Bum lost estimated Share of Search among tanning lotion brands worldwide, from 9.2% to 7.8%.

Where does Jergens compete?

Jergens is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Body lotion5th of 62%Show ranking
Tanning lotion brands3rd of 411.4%Shown above
Gradual tan brands2nd of 332.1%Show ranking
Self tanner brands1st of 638.4%Show ranking

How is Jergens measured?

Brandwave collects information about searches that people make online using Jergens’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • jergens
  • jergens body lotion
  • jergens lotion

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How the Brand Demand Index is measured

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