Maui vs St.Tropez:Which is searched more?
In September 2026, Maui had more branded searches than St.Tropez among tanning lotion brands worldwide. Maui was estimated to have 550K branded searches compared to St.Tropez’s 201K, and held a 59.2% Share of Search versus St.Tropez’s 21.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Maui or St.Tropez?
Compare the tanning lotion brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maui, St.Tropez. The figures are in the table below the chart.
View monthly share of search table
| Month | Maui | St.Tropez | Jergens | Sun Bum |
|---|---|---|---|---|
| Oct 2025 | 65.1% | 16% | 11.4% | 7.5% |
| Nov 2025 | 66.4% | 13.3% | 12.1% | 8.3% |
| Dec 2025 | 61.7% | 18.5% | 11% | 8.7% |
| Jan 2026 | 58.7% | 21.5% | 10.3% | 9.5% |
| Feb 2026 | 64.8% | 15.9% | 10.2% | 9.1% |
| Mar 2026 | 62.9% | 15.4% | 8.9% | 12.7% |
| Apr 2026 | 56.5% | 20.6% | 8.9% | 14% |
| May 2026 | 52.2% | 23.3% | 8.2% | 16.3% |
| Jun 2026 | 48.6% | 26.6% | 7% | 17.9% |
| Jul 2026 | 52% | 28.4% | 6.8% | 12.8% |
| Aug 2026 | 53.2% | 29.1% | 8.5% | 9.2% |
| Sep 2026 | 59.2% | 21.6% | 11.4% | 7.8% |
How has the Maui and St.Tropez comparison changed over the last 12 months?
3 findings
- Maui was ahead of St.Tropez in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maui’s estimated Share of Search among tanning lotion brands worldwide moved from 65.1% to 59.2%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, St.Tropez’s estimated Share of Search among tanning lotion brands worldwide moved from 16% to 21.6%, and its estimated monthly branded searches moved from 135K to 201K.
How did search popularity change for tanning lotion brands worldwide in September 2026?
2 changes
In September 2026, Maui gained estimated Share of Search among tanning lotion brands worldwide, from 53.2% to 59.2%.
In September 2026, St.Tropez lost estimated Share of Search among tanning lotion brands worldwide, from 29.1% to 21.6%.
Other head-to-heads among tanning lotion brands
How each brand is measured
Brandwave collects information about searches that people make online using Maui’s and St.Tropez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.