Jergens vs Sun Bum:Which is searched more?
In September 2026, Jergens had more branded searches than Sun Bum among tanning lotion brands worldwide. Jergens was estimated to have 106K branded searches compared to Sun Bum’s 72.6K, and held an 11.4% Share of Search versus Sun Bum’s 7.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Jergens or Sun Bum?
Compare the tanning lotion brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jergens, Sun Bum. The figures are in the table below the chart.
View monthly share of search table
| Month | Maui | St.Tropez | Jergens | Sun Bum |
|---|---|---|---|---|
| Oct 2025 | 65.1% | 16% | 11.4% | 7.5% |
| Nov 2025 | 66.4% | 13.3% | 12.1% | 8.3% |
| Dec 2025 | 61.7% | 18.5% | 11% | 8.7% |
| Jan 2026 | 58.7% | 21.5% | 10.3% | 9.5% |
| Feb 2026 | 64.8% | 15.9% | 10.2% | 9.1% |
| Mar 2026 | 62.9% | 15.4% | 8.9% | 12.7% |
| Apr 2026 | 56.5% | 20.6% | 8.9% | 14% |
| May 2026 | 52.2% | 23.3% | 8.2% | 16.3% |
| Jun 2026 | 48.6% | 26.6% | 7% | 17.9% |
| Jul 2026 | 52% | 28.4% | 6.8% | 12.8% |
| Aug 2026 | 53.2% | 29.1% | 8.5% | 9.2% |
| Sep 2026 | 59.2% | 21.6% | 11.4% | 7.8% |
How has the Jergens and Sun Bum comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Sun Bum took it in March 2026, Jergens took it in September 2026.
- Across the 12 months ending September 2026, Jergens’ estimated Share of Search among tanning lotion brands worldwide held steady at 11.4%, and its estimated monthly branded searches moved from 96.6K to 106K.
- Across the 12 months ending September 2026, Sun Bum’s estimated Share of Search among tanning lotion brands worldwide moved from 7.5% to 7.8%, and its estimated monthly branded searches moved from 63.6K to 72.6K.
How did search popularity change for tanning lotion brands worldwide in September 2026?
2 changes
In September 2026, Jergens overtook Sun Bum to rank 3rd among tanning lotion brands worldwide, with 11.4% estimated Share of Search.
In September 2026, Sun Bum lost estimated Share of Search among tanning lotion brands worldwide, from 9.2% to 7.8%.
Other head-to-heads among tanning lotion brands
How each brand is measured
Brandwave collects information about searches that people make online using Jergens’ and Sun Bum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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