Brandwave

Banana Boat vs Sun Bum:Which is searched more?

In September 2026, Banana Boat had more branded searches than Sun Bum among sunscreen brands worldwide. Banana Boat was estimated to have 143K branded searches compared to Sun Bum’s 72.6K, and held a 3.1% Share of Search versus Sun Bum’s 1.6%. These are worldwide searches for English-language branded terms.

Share of Search among sunscreen brands worldwide in September 2026Which is more popular in search, Banana Boat or Sun Bum?
Banana Boat3.1%143K searches
vs
Sun Bum1.6%72.6K searches

Follow Banana Boat vs Sun Bum and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Banana Boat or Sun Bum?

A curated comparison of sun-care-focused brands, measured through worldwide branded searches. Search interest is not evidence of sunscreen safety, effectiveness, or product quality. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Banana Boat and Sun Bum among sunscreen brands worldwide, by month

Share of Search by month for Banana Boat, Sun Bum. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayNiveaNeutrogenaUltra VioletteBanana BoatSupergoop!Bondi SandsSun BumNaked SundaysVacationCOOLA
Oct 202539.8%22.3%22.4%4.4%4.2%2.4%1.9%1.4%0.78%0.36%0.12%
Nov 202541.9%26.6%19%2.9%2.5%2.6%1.9%1.3%0.89%0.37%0.11%
Dec 202543.1%22.9%20.9%2.9%3.1%2.5%2%1.5%0.65%0.34%0.11%
Jan 202642.6%23%20.6%3%3.7%2.6%1.7%1.7%0.54%0.36%0.13%
Feb 202645.4%20.6%21%2.7%3.3%2.7%1.7%1.6%0.44%0.44%0.17%
Mar 202646.2%17.1%19.8%3.7%3.5%3.7%2.1%2.3%0.53%0.72%0.26%
Apr 202645.6%16.9%19.2%3.5%3.8%4.5%2.6%2.3%0.61%0.85%0.26%
May 202644.4%16%18.7%4.5%3.7%5.3%2.6%2.8%0.65%1.1%0.31%
Jun 202640.7%17.4%18%5.8%4.1%5.1%2.8%3.7%0.8%1.2%0.43%
Jul 202640.5%22.3%17.4%4.8%3.9%4.2%2%3%0.63%0.97%0.35%
Aug 202641.4%21%21.7%4.2%3.8%3%1.7%1.8%0.58%0.66%0.2%
Sep 202639.4%24%20.1%6%3.1%2.7%1.9%1.6%0.55%0.48%0.12%

How has the Banana Boat and Sun Bum comparison changed over the last 12 months?

  • Banana Boat was ahead of Sun Bum in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Banana Boat’s estimated Share of Search among sunscreen brands worldwide moved from 4.2% to 3.1%, and its estimated monthly branded searches moved from 192K to 143K.
  • Across the 12 months ending September 2026, Sun Bum’s estimated Share of Search among sunscreen brands worldwide moved from 1.4% to 1.6%, and its estimated monthly branded searches moved from 63.6K to 72.6K.

How did search popularity change for sunscreen brands worldwide in September 2026?

  1. In September 2026, Banana Boat lost estimated Share of Search among sunscreen brands worldwide, from 3.8% to 3.1%.

  2. Sun Bum’s estimated Share of Search among sunscreen brands worldwide has lost ground for 3 months in a row, from 3.7% to 1.6% in September 2026.

Other head-to-heads among sunscreen brands

How each brand is measured

Brandwave collects information about searches that people make online using Banana Boat’s and Sun Bum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Banana Boat

2 branded search terms

  • banana boat
  • banana boat spf

Sun Bum

5 branded search terms

  • sun bum
  • sun bum hair
  • sun bum spf
  • sun bum sunscreen
  • sunbum

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.