Maui vs Sun Bum:Which is searched more?
In September 2026, Maui had more branded searches than Sun Bum among tanning lotion brands worldwide. Maui was estimated to have 550K branded searches compared to Sun Bum’s 50.4K, and held a 60.6% Share of Search versus Sun Bum’s 5.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Maui or Sun Bum?
Compare the tanning lotion brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maui, Sun Bum. The figures are in the table below the chart.
View monthly share of search table
| Month | Maui | St.Tropez | Jergens | Sun Bum |
|---|---|---|---|---|
| Oct 2025 | 66.8% | 16.4% | 11.7% | 5% |
| Nov 2025 | 67.9% | 13.6% | 12.3% | 6.2% |
| Dec 2025 | 63.7% | 19.1% | 11.4% | 5.8% |
| Jan 2026 | 60.5% | 22.1% | 10.6% | 6.8% |
| Feb 2026 | 66.9% | 16.4% | 10.5% | 6.1% |
| Mar 2026 | 66.7% | 16.4% | 9.5% | 7.5% |
| Apr 2026 | 60.2% | 22% | 9.5% | 8.3% |
| May 2026 | 55.3% | 24.7% | 8.7% | 11.2% |
| Jun 2026 | 52.8% | 28.9% | 7.6% | 10.7% |
| Jul 2026 | 55.1% | 30.1% | 7.2% | 7.6% |
| Aug 2026 | 55% | 30.1% | 8.8% | 6.2% |
| Sep 2026 | 60.6% | 22.2% | 11.6% | 5.6% |
How has the Maui and Sun Bum comparison changed over the last 12 months?
3 findings
- Maui was ahead of Sun Bum in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maui’s estimated Share of Search among tanning lotion brands worldwide moved from 66.8% to 60.6%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Sun Bum’s estimated Share of Search among tanning lotion brands worldwide moved from 5% to 5.6%, and its estimated monthly branded searches moved from 41.4K to 50.4K.
How did search popularity change for tanning lotion brands worldwide in September 2026?
2 changes
In September 2026, Maui gained estimated Share of Search among tanning lotion brands worldwide, from 55% to 60.6%.
In September 2026, Sun Bum lost estimated Share of Search among tanning lotion brands worldwide, from 6.2% to 5.6%.
Other head-to-heads among tanning lotion brands
How each brand is measured
Brandwave collects information about searches that people make online using Maui’s and Sun Bum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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