Sun Bum vs Ultra Violette:Which is more popular by branded search?
In August 2026, Sun Bum had more branded searches than Ultra Violette among sunscreen brands worldwide. Sun Bum was estimated to have 94.9K branded searches compared to Ultra Violette’s 64.1K, and held a 22.8% Share of Search versus Ultra Violette’s 15.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Sun Bum or Ultra Violette?
A curated comparison of sun-care-focused brands, measured through worldwide branded searches. Search interest is not evidence of sunscreen safety, effectiveness, or product quality. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sun Bum, Ultra Violette. The figures are in the table below the chart.
View monthly share of search table
| Month | Supergoop! | Sun Bum | Ultra Violette | Vacation | Bondi Sands | Naked Sundays | COOLA |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 20.9% | 22% | 5.4% | 8.2% | 6% | 1.9% |
| Nov 2025 | 42.1% | 21.1% | 14.6% | 6.1% | 7.9% | 6.4% | 1.8% |
| Dec 2025 | 41% | 24.8% | 13.8% | 5.7% | 7.7% | 5.2% | 1.8% |
| Jan 2026 | 39.7% | 25.6% | 14.5% | 5.5% | 8.6% | 4.1% | 2% |
| Feb 2026 | 41.5% | 24.3% | 13.6% | 6.9% | 7.9% | 3.1% | 2.7% |
| Mar 2026 | 42.4% | 26% | 10.9% | 8.4% | 6.1% | 3.3% | 3% |
| Apr 2026 | 44.3% | 22.4% | 12.2% | 8.6% | 6.8% | 3.2% | 2.6% |
| May 2026 | 44% | 23.3% | 10.7% | 9.2% | 7.1% | 3.1% | 2.6% |
| Jun 2026 | 39.3% | 28.4% | 10.4% | 9.2% | 6.3% | 3.2% | 3.3% |
| Jul 2026 | 38.6% | 27.8% | 10.8% | 9% | 7.2% | 3.4% | 3.2% |
| Aug 2026 | 38.7% | 22.8% | 15.4% | 8.6% | 7.9% | 4.1% | 2.5% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Sun Bum and Ultra Violette comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Sun Bum took it in November 2025.
- Across the 11 months ending August 2026, Sun Bum’s estimated Share of Search among sunscreen brands worldwide moved from 20.9% to 22.8%, and its estimated monthly branded searches moved from 63.6K to 94.9K.
- Across the 11 months ending August 2026, Ultra Violette’s estimated Share of Search among sunscreen brands worldwide moved from 22% to 15.4%, and its estimated monthly branded searches moved from 67K to 64.1K.
How did search popularity change for sunscreen brands worldwide in August 2026?
2 changes
In August 2026, Ultra Violette gained estimated Share of Search among sunscreen brands worldwide, from 10.8% to 15.4%.
In August 2026, Sun Bum lost estimated Share of Search among sunscreen brands worldwide, from 27.8% to 22.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Sun Bum’s and Ultra Violette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sun Bum
5 branded search terms
- sun bum
- sun bum hair
- sun bum spf
- sun bum sunscreen
- sunbum
Ultra Violette
4 branded search terms
- ultra violette
- ultra violette spf
- ultra violette sunscreen
- ultraviolette sunscreen
Put your own brand in this comparison
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