How popular isTanologist in search?
In September 2026, there were an estimated 22.2K branded searches for Tanologist worldwide which held steady over the last 12 months. Tanologist holds 6.8% estimated Share of Search among gradual tan brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which gradual tan brands compete with Tanologist?
Share of Search by month for St.Tropez, Jergens, Tanologist. The figures are in the table below the chart.
View monthly share of search table
| Month | St.Tropez | Jergens | Tanologist |
|---|---|---|---|
| Oct 2025 | 53.2% | 38.1% | 8.7% |
| Nov 2025 | 47.4% | 43% | 9.6% |
| Dec 2025 | 56.9% | 33.8% | 9.3% |
| Jan 2026 | 61.9% | 29.8% | 8.3% |
| Feb 2026 | 54.3% | 34.8% | 10.9% |
| Mar 2026 | 54.8% | 31.7% | 13.5% |
| Apr 2026 | 59.7% | 25.6% | 14.7% |
| May 2026 | 64.4% | 22.6% | 13% |
| Jun 2026 | 72.9% | 19.1% | 8% |
| Jul 2026 | 76.2% | 18.1% | 5.6% |
| Aug 2026 | 73.3% | 21.3% | 5.4% |
| Sep 2026 | 61.1% | 32.1% | 6.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.1% | 201K | -33.2% | -12.1 points | |
| 2, held 2nd | 32.1% | 106K | +20.5% | +10.8 points | |
| 3, held 3rd | 6.8% | 22.2K | 0% | +1.3 points |
61.1%
Held 1st. 201K estimated branded searches, -33.2% vs prior month. Share -12.1 points.
2.
Jergens32.1%
Held 2nd. 106K estimated branded searches, +20.5% vs prior month. Share +10.8 points.
6.8%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +1.3 points.
Compare search popularity between Tanologist and its closest rivals
Every comparison with Tanologist
6 comparisons
How has branded search demand for Tanologist changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tanologist worldwide held steady at 22.2K.
- Across the 12 months ending September 2026, Tanologist’s estimated Share of Search among gradual tan brands worldwide decreased from 8.7% to 6.8%.
- Across the 12 months ending September 2026, Tanologist’s estimated Share of Search among gradual tan brands worldwide peaked at 14.7% in April 2026 and was lowest at 5.4% in August 2026.
How did search popularity change for gradual tan brands worldwide in September 2026?
3 changes
In September 2026, Jergens gained estimated Share of Search among gradual tan brands worldwide, from 21.3% to 32.1%.
In September 2026, Tanologist gained estimated Share of Search among gradual tan brands worldwide, from 5.4% to 6.8%.
In September 2026, St.Tropez lost estimated Share of Search among gradual tan brands worldwide, from 73.3% to 61.1%.
Where does Tanologist compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fake tanning products | 5th of 6 | 5.7% | Show ranking |
| Gradual tan brands | 3rd of 3 | 6.8% | Shown above |
| Tan remover brands | 3rd of 4 | 6.9% | Show ranking |
How is Tanologist measured?
Brandwave collects information about searches that people make online using Tanologist’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tanologist
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