Bondi Sands vs Tan-Luxe:Which is more popular?
In September 2026, Bondi Sands had more branded searches than Tan-Luxe among gradual tan brands worldwide. Bondi Sands had about 14,800 branded searches, while Tan-Luxe had 4,400. Bondi Sands made up 4% of all gradual tan brand searches we track, and Tan-Luxe accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about gradual tan brands, Bondi Sands appeared in all five answers and Tan-Luxe in two. Bondi Sands was mentioned before Tan-Luxe in three out of four answers.
Who do people search for more?
Bondi Sands, about 3 searches for every 1 for Tan-Luxe
Who does AI mention more?
Bondi Sands, mentioned in every answer we collected
Who does AI recommend more?
Bondi Sands, named ahead of Tan-Luxe in 3 of 4 answers
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Top gradual tan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bondi Sands appeared in all five answers. Tan-Luxe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bondi Sands was listed before Tan-Luxe in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bondi Sands1st
Jergens2nd
Tan-Luxe3rd
St.Tropez4th- Tanologist5th
Dove6th
Bali Body7th
Palmer's–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jergens5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tanologist3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- St.Tropez2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tan-Luxe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dove1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bali Body1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Palmer's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gradual tan brands
5 answers
Asked ChatGPT
“Which gradual tan brand should I buy?”
Asked ChatGPT
“What are the best gradual tan brands?”
Asked ChatGPT
“What's the best gradual tan brand for slow build colour?”
Searched Google, AI Overview
“best gradual tan”
Searched Google, AI Overview
“gradual tan lotion”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bondi Sands or Tan-Luxe more popular in search?
This chart shows how often people search Google for Bondi Sands and Tan-Luxe by name. Each line represents a brand's share of searches for all eight gradual tan brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bondi Sands, Tan-Luxe. The figures are in the table below the chart.
View monthly share of searches table
| Month | St.Tropez | Jergens | Tanologist | Bondi Sands | Dove | Bali Body | Tan-Luxe | Palmer's |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 33.5% | 7.7% | 4.2% | 4.2% | 1.9% | 0.83% | 1% |
| Nov 2025 | 42.3% | 38.4% | 8.5% | 3.8% | 3.8% | 1.7% | 0.92% | 0.61% |
| Dec 2025 | 51.3% | 30.5% | 8.4% | 3.1% | 3.8% | 1.7% | 0.75% | 0.5% |
| Jan 2026 | 55.6% | 26.7% | 7.5% | 2.7% | 4.1% | 2.2% | 0.66% | 0.44% |
| Feb 2026 | 46.8% | 30% | 9.4% | 2.8% | 7.7% | 1.9% | 0.83% | 0.56% |
| Mar 2026 | 48.1% | 27.8% | 11.8% | 3.5% | 5.3% | 1.3% | 1.3% | 0.85% |
| Apr 2026 | 52.3% | 22.5% | 12.9% | 3.9% | 4.7% | 1.1% | 1.4% | 1.1% |
| May 2026 | 53.6% | 18.8% | 10.8% | 3.9% | 5.9% | 1.2% | 1.8% | 3.9% |
| Jun 2026 | 63.6% | 16.7% | 7% | 3.8% | 4.7% | 1.1% | 1.7% | 1.4% |
| Jul 2026 | 68.6% | 16.3% | 5% | 3.4% | 3.4% | 1% | 1.5% | 0.82% |
| Aug 2026 | 66% | 19.2% | 4.9% | 3.2% | 3.2% | 1.4% | 1.2% | 0.79% |
| Sep 2026 | 54.2% | 28.5% | 6% | 4% | 3.3% | 2.2% | 1.2% | 0.78% |
How has the Bondi Sands and Tan-Luxe comparison changed over the last 12 months?
3 findings
- Bondi Sands was ahead of Tan-Luxe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among gradual tan brands worldwide moved from 4.2% to 4%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 12 months ending September 2026, Tan-Luxe’s share of searches among gradual tan brands worldwide moved from 0.83% to 1.2%, and its estimated monthly branded searches moved from 2.4K to 4.4K.
How did search popularity change for gradual tan brands worldwide in September 2026?
2 changes
In September 2026, Bondi Sands gained share of searches among gradual tan brands worldwide, from 3.2% to 4%.
Estimated monthly branded searches for Tan-Luxe worldwide rose 83.3% over 12 measured months, from 2.4K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bondi Sands’ and Tan-Luxe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bondi Sands
1 branded search term
- bondi sands gradual tan
Tan-Luxe
1 branded search term
- tan luxe the gradual
Other head-to-heads among gradual tan brands
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