St.Tropez vs Tanologist:Which is searched more?
In September 2026, St.Tropez had more branded searches than Tanologist among gradual tan brands worldwide. St.Tropez was estimated to have 201K branded searches compared to Tanologist’s 22.2K, and held a 61.1% Share of Search versus Tanologist’s 6.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, St.Tropez or Tanologist?
Compare the gradual tan brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for St.Tropez, Tanologist. The figures are in the table below the chart.
View monthly share of search table
| Month | St.Tropez | Jergens | Tanologist |
|---|---|---|---|
| Oct 2025 | 53.2% | 38.1% | 8.7% |
| Nov 2025 | 47.4% | 43% | 9.6% |
| Dec 2025 | 56.9% | 33.8% | 9.3% |
| Jan 2026 | 61.9% | 29.8% | 8.3% |
| Feb 2026 | 54.3% | 34.8% | 10.9% |
| Mar 2026 | 54.8% | 31.7% | 13.5% |
| Apr 2026 | 59.7% | 25.6% | 14.7% |
| May 2026 | 64.4% | 22.6% | 13% |
| Jun 2026 | 72.9% | 19.1% | 8% |
| Jul 2026 | 76.2% | 18.1% | 5.6% |
| Aug 2026 | 73.3% | 21.3% | 5.4% |
| Sep 2026 | 61.1% | 32.1% | 6.8% |
How has the St.Tropez and Tanologist comparison changed over the last 12 months?
3 findings
- St.Tropez was ahead of Tanologist in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, St.Tropez’s estimated Share of Search among gradual tan brands worldwide moved from 53.2% to 61.1%, and its estimated monthly branded searches moved from 135K to 201K.
- Across the 12 months ending September 2026, Tanologist’s estimated Share of Search among gradual tan brands worldwide moved from 8.7% to 6.8%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for gradual tan brands worldwide in September 2026?
2 changes
In September 2026, Tanologist gained estimated Share of Search among gradual tan brands worldwide, from 5.4% to 6.8%.
In September 2026, St.Tropez lost estimated Share of Search among gradual tan brands worldwide, from 73.3% to 61.1%.
Other head-to-heads among gradual tan brands
How each brand is measured
Brandwave collects information about searches that people make online using St.Tropez’s and Tanologist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
St.Tropez
1 branded search term
- st tropez
Tanologist
1 branded search term
- tanologist
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.