Brandwave

How popular isBondi Sands?

In September 2026, people searched for Bondi Sands by name about 105,000 times worldwide, a 5.3% increase from the previous year. These searches made up 7.5% of all global tanning lotion brand searches, placing Bondi Sands fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about tanning lotion brands, Bondi Sands appeared in four of the five answers and was the joint second most recommended of the five.

Search and AI answers in September 2026

Bondi Sands is the fourth most searched of 5 competitors and the joint second most recommended in AI answers.

  1. MauiShare of searches 56.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. St.TropezShare of searches 20.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. JergensShare of searches 10.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Bondi SandsShare of searches 7.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Sun BumShare of searches 5.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top tanning lotion brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bondi Sands was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bondi Sands is the joint second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. St.Tropez1st
  2. Jergens2nd
  3. Bondi Sands2nd
  4. Maui–
  5. Sun Bum–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jergens5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bondi Sands4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • St.Tropez3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maui1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sun Bum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tanning lotion brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tanning lotion brands compete with Bondi Sands?

Bondi Sands against tanning lotion brands worldwide, by month

Share of searches by month for Maui, St.Tropez, Jergens, Bondi Sands, Sun Bum. The figures are in the table below the chart.

View monthly share of searches table
MonthMauiSt.TropezJergensBondi SandsSun Bum
Oct 202561.3%15.1%10.8%8.2%4.6%
Nov 202561.1%12.2%11.1%10%5.6%
Dec 202557.6%17.3%10.3%9.5%5.3%
Jan 202655.9%20.4%9.8%7.5%6.3%
Feb 202661.4%15.1%9.6%8.3%5.6%
Mar 202660.2%14.7%8.5%9.8%6.7%
Apr 202652.5%19.2%8.2%12.9%7.2%
May 202648.7%21.8%7.7%12%9.9%
Jun 202646.7%25.6%6.7%11.5%9.5%
Jul 202651.3%28.1%6.7%6.9%7%
Aug 202651.2%28%8.2%6.9%5.8%
Sep 202656.1%20.5%10.8%7.5%5.1%
  1. 1.Maui

    56.1%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +4.9 points.

  2. 2.St.Tropez

    20.5%

    Held 2nd. 201K estimated branded searches, -33.2% vs prior month. Share -7.5 points.

  3. 3.Jergens

    10.8%

    Held 3rd. 106K estimated branded searches, +20.5% vs prior month. Share +2.6 points.

  4. Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Sun Bum

    5.1%

    Held 5th. 50.4K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

Compare popularity between Bondi Sands and its closest rivals

Every comparison with Bondi Sands

32 comparisons

How has branded search demand for Bondi Sands changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bondi Sands worldwide rose from 99.7K to 105K.
  • Across the 12 months ending September 2026, Bondi Sands’ share of searches among tanning lotion brands worldwide decreased from 8.2% to 7.5%.
  • Across the 12 months ending September 2026, Bondi Sands’ share of searches among tanning lotion brands worldwide peaked at 12.9% in April 2026 and was lowest at 6.9% in August 2026.

How did search popularity change for tanning lotion brands worldwide in September 2026?

5 changes
  1. In September 2026, Maui gained share of searches among tanning lotion brands worldwide, from 51.2% to 56.1%.

  2. In September 2026, Jergens gained share of searches among tanning lotion brands worldwide, from 8.2% to 10.8%.

  3. In September 2026, Bondi Sands gained share of searches among tanning lotion brands worldwide, from 6.9% to 7.5%.

  4. In September 2026, St.Tropez lost share of searches among tanning lotion brands worldwide, from 28% to 20.5%.

  5. In September 2026, Sun Bum lost share of searches among tanning lotion brands worldwide, from 5.8% to 5.1%.

How are Bondi Sands’ branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Bondi Sands’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bondi sand sunscreen
  • bondi sands
  • bondi sands gradual tan
  • bondi sands spf
  • bondi sands sun care
  • bondi sands sun protection
  • bondi sands sun screen
  • bondi sands sunscreen
  • bondi sands zinc
  • spf bondi sands
  • sunscreen bondi sands

Do you work for Bondi Sands? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bondi Sands compete?

Bondi Sands is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
SPF brands8th of 101.2%Show ranking
Sunscreen brands7th of 132.1%Show ranking
Tinted sunscreen brands7th of 81.8%Show ranking
Tanning lotion brands4th of 57.5%Shown above
Gradual tan brands4th of 84%Show ranking
Fake tanning products2nd of 620%Show ranking
Tan remover brands2nd of 424.1%Show ranking
Self tanner brands1st of 637.5%Show ranking
Creator with pink hair and a pink jacket

Is Bondi Sands your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.