How popular isBondi Sands?
In September 2026, people searched for Bondi Sands by name about 105,000 times worldwide, a 5.3% increase from the previous year. These searches made up 7.5% of all global tanning lotion brand searches, placing Bondi Sands fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about tanning lotion brands, Bondi Sands appeared in four of the five answers and was the joint second most recommended of the five.
Bondi Sands is the fourth most searched of 5 competitors and the joint second most recommended in AI answers.
MauiShare of searches 56.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
St.TropezShare of searches 20.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
JergensShare of searches 10.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Bondi SandsShare of searches 7.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Sun BumShare of searches 5.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top tanning lotion brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bondi Sands was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bondi Sands is the joint second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
St.Tropez1st
Jergens2nd
Bondi Sands2nd
Maui–
Sun Bum–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Jergens5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bondi Sands4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
St.Tropez3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maui1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sun Bum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tanning lotion brands
5 answers
Asked ChatGPT
“Which tanning lotion brand should I buy?”
Asked ChatGPT
“What are the best tanning lotion brands?”
Asked ChatGPT
“What's the best tanning lotion brand for sunless tan?”
Searched Google, AI Overview
“best tanning lotion”
Searched Google, AI Overview
“self tanning lotion”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which tanning lotion brands compete with Bondi Sands?
Share of searches by month for Maui, St.Tropez, Jergens, Bondi Sands, Sun Bum. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maui | St.Tropez | Jergens | Bondi Sands | Sun Bum |
|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 15.1% | 10.8% | 8.2% | 4.6% |
| Nov 2025 | 61.1% | 12.2% | 11.1% | 10% | 5.6% |
| Dec 2025 | 57.6% | 17.3% | 10.3% | 9.5% | 5.3% |
| Jan 2026 | 55.9% | 20.4% | 9.8% | 7.5% | 6.3% |
| Feb 2026 | 61.4% | 15.1% | 9.6% | 8.3% | 5.6% |
| Mar 2026 | 60.2% | 14.7% | 8.5% | 9.8% | 6.7% |
| Apr 2026 | 52.5% | 19.2% | 8.2% | 12.9% | 7.2% |
| May 2026 | 48.7% | 21.8% | 7.7% | 12% | 9.9% |
| Jun 2026 | 46.7% | 25.6% | 6.7% | 11.5% | 9.5% |
| Jul 2026 | 51.3% | 28.1% | 6.7% | 6.9% | 7% |
| Aug 2026 | 51.2% | 28% | 8.2% | 6.9% | 5.8% |
| Sep 2026 | 56.1% | 20.5% | 10.8% | 7.5% | 5.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.1% | 550K | 0% | +4.9 points | |
| 2, held 2nd | 20.5% | 201K | -33.2% | -7.5 points | |
| 3, held 3rd | 10.8% | 106K | +20.5% | +2.6 points | |
| 4, held 4th | 7.5% | 74K | 0% | +0.7 points | |
| 5, held 5th | 5.1% | 50.4K | -18.5% | -0.6 points |
1.
Maui56.1%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share +4.9 points.
20.5%
Held 2nd. 201K estimated branded searches, -33.2% vs prior month. Share -7.5 points.
3.
Jergens10.8%
Held 3rd. 106K estimated branded searches, +20.5% vs prior month. Share +2.6 points.
7.5%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.7 points.
5.
Sun Bum5.1%
Held 5th. 50.4K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
Compare popularity between Bondi Sands and its closest rivals
Every comparison with Bondi Sands
32 comparisons
- Banana Boat vs Bondi Sands
- Bondi Sands vs Nivea
- Bondi Sands vs Ultra Violette
- Bondi Sands vs Jergens
- Bondi Sands vs Maui
- Bondi Sands vs St.Tropez
- Avène vs Bondi Sands
- Beauty of Joseon vs Bondi Sands
- Bioderma vs Bondi Sands
- Bondi Sands vs CeraVe
- Bondi Sands vs Cetaphil
- Bondi Sands vs Clinique
- Bondi Sands vs COSRX
- Bondi Sands vs Drunk Elephant
- Bondi Sands vs Eucerin
- Bondi Sands vs La Roche-Posay
- Bondi Sands vs Neutrogena
- Bondi Sands vs Supergoop!
- Bondi Sands vs Sun Bum
- Bondi Sands vs EltaMD
- Bondi Sands vs Coco & Eve
- b.tan vs Bondi Sands
- Blue Lizard vs Bondi Sands
- Bondi Sands vs Naked Sundays
- Bondi Sands vs Vacation
- Bondi Sands vs Tanologist
- Bondi Sands vs Dove
- Bondi Sands vs Isle of Paradise
- Bali Body vs Bondi Sands
- Bondi Sands vs COOLA
- Bondi Sands vs Tan-Luxe
- Bondi Sands vs Palmer's
How has branded search demand for Bondi Sands changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bondi Sands worldwide rose from 99.7K to 105K.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among tanning lotion brands worldwide decreased from 8.2% to 7.5%.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among tanning lotion brands worldwide peaked at 12.9% in April 2026 and was lowest at 6.9% in August 2026.
How did search popularity change for tanning lotion brands worldwide in September 2026?
5 changes

In September 2026, Maui gained share of searches among tanning lotion brands worldwide, from 51.2% to 56.1%.

In September 2026, Jergens gained share of searches among tanning lotion brands worldwide, from 8.2% to 10.8%.

In September 2026, Bondi Sands gained share of searches among tanning lotion brands worldwide, from 6.9% to 7.5%.

In September 2026, St.Tropez lost share of searches among tanning lotion brands worldwide, from 28% to 20.5%.

In September 2026, Sun Bum lost share of searches among tanning lotion brands worldwide, from 5.8% to 5.1%.
How are Bondi Sands’ branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Bondi Sands’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bondi sand sunscreen
- bondi sands
- bondi sands gradual tan
- bondi sands spf
- bondi sands sun care
- bondi sands sun protection
- bondi sands sun screen
- bondi sands sunscreen
- bondi sands zinc
- spf bondi sands
- sunscreen bondi sands
Do you work for Bondi Sands? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Bondi Sands compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| SPF brands | 8th of 10 | 1.2% | Show ranking |
| Sunscreen brands | 7th of 13 | 2.1% | Show ranking |
| Tinted sunscreen brands | 7th of 8 | 1.8% | Show ranking |
| Tanning lotion brands | 4th of 5 | 7.5% | Shown above |
| Gradual tan brands | 4th of 8 | 4% | Show ranking |
| Fake tanning products | 2nd of 6 | 20% | Show ranking |
| Tan remover brands | 2nd of 4 | 24.1% | Show ranking |
| Self tanner brands | 1st of 6 | 37.5% | Show ranking |

Is Bondi Sands your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.