Bondi Sands vs Sun Bum:Which is more popular?
In September 2026, Bondi Sands had more branded searches than Sun Bum among tanning lotion brands worldwide. Bondi Sands had about 74,000 branded searches, while Sun Bum had 50,400. Bondi Sands made up 7.5% of all tanning lotion brand searches we track, and Sun Bum accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about tanning lotion brands, Bondi Sands appeared in four of the five answers and Sun Bum in none.
Who do people search for more?
Bondi Sands, about 47% more searches than Sun Bum
Who does AI mention more?
Bondi Sands, mentioned in 4 of 5 answers, Sun Bum in 0
Who does AI recommend more?
Bondi Sands, the only one of the two named
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Top tanning lotion brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bondi Sands was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sun Bum did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
St.Tropez1st
Jergens2nd- Bondi Sands2nd
Maui–
Sun Bum–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jergens5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bondi Sands4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- St.Tropez3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maui1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sun Bum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tanning lotion brands
5 answers
Asked ChatGPT
“Which tanning lotion brand should I buy?”
Asked ChatGPT
“What are the best tanning lotion brands?”
Asked ChatGPT
“What's the best tanning lotion brand for sunless tan?”
Searched Google, AI Overview
“best tanning lotion”
Searched Google, AI Overview
“self tanning lotion”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bondi Sands or Sun Bum more popular in search?
This chart shows how often people search Google for Bondi Sands and Sun Bum by name. Each line represents a brand's share of searches for all five tanning lotion brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bondi Sands, Sun Bum. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maui | St.Tropez | Jergens | Bondi Sands | Sun Bum |
|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 15.1% | 10.8% | 8.2% | 4.6% |
| Nov 2025 | 61.1% | 12.2% | 11.1% | 10% | 5.6% |
| Dec 2025 | 57.6% | 17.3% | 10.3% | 9.5% | 5.3% |
| Jan 2026 | 55.9% | 20.4% | 9.8% | 7.5% | 6.3% |
| Feb 2026 | 61.4% | 15.1% | 9.6% | 8.3% | 5.6% |
| Mar 2026 | 60.2% | 14.7% | 8.5% | 9.8% | 6.7% |
| Apr 2026 | 52.5% | 19.2% | 8.2% | 12.9% | 7.2% |
| May 2026 | 48.7% | 21.8% | 7.7% | 12% | 9.9% |
| Jun 2026 | 46.7% | 25.6% | 6.7% | 11.5% | 9.5% |
| Jul 2026 | 51.3% | 28.1% | 6.7% | 6.9% | 7% |
| Aug 2026 | 51.2% | 28% | 8.2% | 6.9% | 5.8% |
| Sep 2026 | 56.1% | 20.5% | 10.8% | 7.5% | 5.1% |
How has the Bondi Sands and Sun Bum comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Sun Bum took it in July 2026, Bondi Sands took it in August 2026.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among tanning lotion brands worldwide moved from 8.2% to 7.5%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Sun Bum’s share of searches among tanning lotion brands worldwide moved from 4.6% to 5.1%, and its estimated monthly branded searches moved from 41.4K to 50.4K.
How did search popularity change for tanning lotion brands worldwide in September 2026?
2 changes
In September 2026, Bondi Sands gained share of searches among tanning lotion brands worldwide, from 6.9% to 7.5%.
In September 2026, Sun Bum lost share of searches among tanning lotion brands worldwide, from 5.8% to 5.1%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Bondi Sands’ and Sun Bum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bondi Sands
1 branded search term
- bondi sands
Sun Bum
4 branded search terms
- sun bum
- sun bum hair
- sun bum spf
- sunbum
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