Bondi Sands vs St.Tropez:Which is more popular?
In September 2026, St.Tropez had more branded searches than Bondi Sands among tanning lotion brands worldwide. St.Tropez had about 201,000 branded searches, while Bondi Sands had 74,000. St.Tropez made up 20.5% of all tanning lotion brand searches we track, and Bondi Sands accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about tanning lotion brands, Bondi Sands appeared in four of the five answers and St.Tropez in three. St.Tropez was mentioned before Bondi Sands in two out of three answers.
Who do people search for more?
St.Tropez, about 3 searches for every 1 for Bondi Sands
Who does AI mention more?
Bondi Sands, mentioned in 4 of 5 answers, St.Tropez in 3
Who does AI recommend more?
St.Tropez, named ahead of Bondi Sands in 2 of 3 answers
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Top tanning lotion brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bondi Sands was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. St.Tropez was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. St.Tropez was listed before Bondi Sands in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- St.Tropez1st
Jergens2nd- Bondi Sands2nd
Maui–
Sun Bum–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jergens5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bondi Sands4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- St.Tropez3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maui1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sun Bum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tanning lotion brands
5 answers
Asked ChatGPT
“Which tanning lotion brand should I buy?”
Asked ChatGPT
“What are the best tanning lotion brands?”
Asked ChatGPT
“What's the best tanning lotion brand for sunless tan?”
Searched Google, AI Overview
“best tanning lotion”
Searched Google, AI Overview
“self tanning lotion”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bondi Sands or St.Tropez more popular in search?
This chart shows how often people search Google for Bondi Sands and St.Tropez by name. Each line represents a brand's share of searches for all five tanning lotion brands we track, month by month, from English-language searches worldwide.
Share of searches by month for St.Tropez, Bondi Sands. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maui | St.Tropez | Jergens | Bondi Sands | Sun Bum |
|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 15.1% | 10.8% | 8.2% | 4.6% |
| Nov 2025 | 61.1% | 12.2% | 11.1% | 10% | 5.6% |
| Dec 2025 | 57.6% | 17.3% | 10.3% | 9.5% | 5.3% |
| Jan 2026 | 55.9% | 20.4% | 9.8% | 7.5% | 6.3% |
| Feb 2026 | 61.4% | 15.1% | 9.6% | 8.3% | 5.6% |
| Mar 2026 | 60.2% | 14.7% | 8.5% | 9.8% | 6.7% |
| Apr 2026 | 52.5% | 19.2% | 8.2% | 12.9% | 7.2% |
| May 2026 | 48.7% | 21.8% | 7.7% | 12% | 9.9% |
| Jun 2026 | 46.7% | 25.6% | 6.7% | 11.5% | 9.5% |
| Jul 2026 | 51.3% | 28.1% | 6.7% | 6.9% | 7% |
| Aug 2026 | 51.2% | 28% | 8.2% | 6.9% | 5.8% |
| Sep 2026 | 56.1% | 20.5% | 10.8% | 7.5% | 5.1% |
How has the Bondi Sands and St.Tropez comparison changed over the last 12 months?
3 findings
- St.Tropez was ahead of Bondi Sands in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among tanning lotion brands worldwide moved from 8.2% to 7.5%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, St.Tropez’s share of searches among tanning lotion brands worldwide moved from 15.1% to 20.5%, and its estimated monthly branded searches moved from 135K to 201K.
How did search popularity change for tanning lotion brands worldwide in September 2026?
2 changes
In September 2026, Bondi Sands gained share of searches among tanning lotion brands worldwide, from 6.9% to 7.5%.
In September 2026, St.Tropez lost share of searches among tanning lotion brands worldwide, from 28% to 20.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bondi Sands’ and St.Tropez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bondi Sands
1 branded search term
- bondi sands
St.Tropez
1 branded search term
- st tropez
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