Bondi Sands vs Maui:Which is more popular?
In September 2026, Maui had more branded searches than Bondi Sands among tanning lotion brands worldwide. Maui had about 550,000 branded searches, while Bondi Sands had 1,600. Maui made up 60.5% of all tanning lotion brand searches we track, and Bondi Sands accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about tanning lotion brands, Bondi Sands appeared in four of the five answers and Maui in one. Bondi Sands was mentioned before Maui in every answer that named either.
Who do people search for more?
Maui, about 344 searches for every 1 for Bondi Sands
Who does AI mention more?
Bondi Sands, mentioned in 4 of 5 answers, Maui in 1
Who does AI recommend more?
Bondi Sands, named ahead of Maui in 2 of 2 answers
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Top tanning lotion brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bondi Sands was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Maui was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bondi Sands was listed before Maui in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
St.Tropez1st
Jergens2nd- Bondi Sands2nd
- Maui–
Sun Bum–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jergens5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bondi Sands4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- St.Tropez3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maui1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sun Bum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tanning lotion brands
5 answers
Asked ChatGPT
“Which tanning lotion brand should I buy?”
Asked ChatGPT
“What are the best tanning lotion brands?”
Asked ChatGPT
“What's the best tanning lotion brand for sunless tan?”
Searched Google, AI Overview
“best tanning lotion”
Searched Google, AI Overview
“self tanning lotion”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bondi Sands or Maui more popular in search?
This chart shows how often people search Google for Bondi Sands and Maui by name. Each line represents a brand's share of searches for all five tanning lotion brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Maui, Bondi Sands. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maui | St.Tropez | Jergens | Sun Bum | Bondi Sands |
|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 16.4% | 11.7% | 5% | 0.19% |
| Nov 2025 | 67.7% | 13.5% | 12.3% | 6.2% | 0.2% |
| Dec 2025 | 63.6% | 19.1% | 11.3% | 5.8% | 0.18% |
| Jan 2026 | 60.3% | 22.1% | 10.6% | 6.7% | 0.26% |
| Feb 2026 | 66.8% | 16.4% | 10.5% | 6.1% | 0.23% |
| Mar 2026 | 66.6% | 16.3% | 9.4% | 7.4% | 0.24% |
| Apr 2026 | 60.1% | 21.9% | 9.4% | 8.3% | 0.32% |
| May 2026 | 55.2% | 24.7% | 8.7% | 11.2% | 0.29% |
| Jun 2026 | 52.7% | 28.8% | 7.6% | 10.7% | 0.18% |
| Jul 2026 | 55% | 30.1% | 7.2% | 7.6% | 0.16% |
| Aug 2026 | 54.9% | 30% | 8.7% | 6.2% | 0.16% |
| Sep 2026 | 60.5% | 22.1% | 11.6% | 5.5% | 0.18% |
How has the Bondi Sands and Maui comparison changed over the last 12 months?
3 findings
- Maui was ahead of Bondi Sands in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among tanning lotion brands worldwide moved from 0.19% to 0.18%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, Maui’s share of searches among tanning lotion brands worldwide moved from 66.7% to 60.5%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for tanning lotion brands worldwide in September 2026?
1 change
In September 2026, Maui gained share of searches among tanning lotion brands worldwide, from 54.9% to 60.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bondi Sands’ and Maui’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bondi Sands
1 branded search term
- bondi sands tanning lotion
Maui
1 branded search term
- maui
Other head-to-heads among tanning lotion brands
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