Brandwave

How popular isBali Body?

In September 2026, people searched for Bali Body by name about 8,100 times worldwide, a 50% increase from the previous year. These searches made up 2.2% of all global gradual tan brand searches, placing Bali Body sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about gradual tan brands, Bali Body appeared in one of the five answers and was the seventh most recommended of the eight.

Search and AI answers in September 2026

Bali Body is the sixth most searched of 8 competitors and the seventh most recommended in AI answers.

  1. St.TropezShare of searches 54.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. JergensShare of searches 28.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. TanologistShare of searches 6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. Bondi SandsShare of searches 4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Bali BodyShare of searches 2.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top gradual tan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bali Body was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bali Body is the seventh most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bondi Sands1st
  2. Jergens2nd
  3. Tan-Luxe3rd
  4. St.Tropez4th
  5. Tanologist5th
  6. Dove6th
  7. Bali Body7th
  8. Palmer's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jergens5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tanologist3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St.Tropez2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tan-Luxe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dove1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bali Body1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Palmer's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gradual tan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which gradual tan brands compete with Bali Body?

Bali Body against gradual tan brands worldwide, by month

Share of searches by month for St.Tropez, Jergens, Tanologist, Bondi Sands, Dove, Bali Body. The figures are in the table below the chart.

View monthly share of searches table
MonthSt.TropezJergensTanologistBondi SandsDoveBali BodyTan-LuxePalmer's
Oct 202546.8%33.5%7.7%4.2%4.2%1.9%0.83%1%
Nov 202542.3%38.4%8.5%3.8%3.8%1.7%0.92%0.61%
Dec 202551.3%30.5%8.4%3.1%3.8%1.7%0.75%0.5%
Jan 202655.6%26.7%7.5%2.7%4.1%2.2%0.66%0.44%
Feb 202646.8%30%9.4%2.8%7.7%1.9%0.83%0.56%
Mar 202648.1%27.8%11.8%3.5%5.3%1.3%1.3%0.85%
Apr 202652.3%22.5%12.9%3.9%4.7%1.1%1.4%1.1%
May 202653.6%18.8%10.8%3.9%5.9%1.2%1.8%3.9%
Jun 202663.6%16.7%7%3.8%4.7%1.1%1.7%1.4%
Jul 202668.6%16.3%5%3.4%3.4%1%1.5%0.82%
Aug 202666%19.2%4.9%3.2%3.2%1.4%1.2%0.79%
Sep 202654.2%28.5%6%4%3.3%2.2%1.2%0.78%

  1. 1.St.Tropez

    54.2%

    Held 1st. 201K estimated branded searches, -33.2% vs prior month. Share -11.8 points.

  2. 2.Jergens

    28.5%

    Held 2nd. 106K estimated branded searches, +20.5% vs prior month. Share +9.2 points.

  3. 3.Tanologist

    6%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Bondi Sands

    4%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Dove

    3.3%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.Bali Body

    2.2%

    Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.7 points.

  7. 7.Tan-Luxe

    1.2%

    Held 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

  8. 8.Palmer's

    0.78%

    Held 8th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

Compare popularity between Bali Body and its closest rivals

Every comparison with Bali Body

7 comparisons

How has branded search demand for Bali Body changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bali Body worldwide rose from 5.4K to 8.1K.
  • Across the 12 months ending September 2026, Bali Body’s share of searches among gradual tan brands worldwide peaked at 2.2% in January 2026 and was lowest at 1% in July 2026.

How did search popularity change for gradual tan brands worldwide in September 2026?

6 changes

  1. In September 2026, Jergens gained share of searches among gradual tan brands worldwide, from 19.2% to 28.5%.

  2. In September 2026, Tanologist gained share of searches among gradual tan brands worldwide, from 4.9% to 6%.

  3. In September 2026, Bondi Sands gained share of searches among gradual tan brands worldwide, from 3.2% to 4%.

  4. In September 2026, Bali Body gained share of searches among gradual tan brands worldwide, from 1.4% to 2.2%.

  5. In September 2026, St.Tropez lost share of searches among gradual tan brands worldwide, from 66% to 54.2%.

  6. Palmer's’ share of searches among gradual tan brands worldwide has lost ground for 3 months in a row, from 1.4% to 0.78% in September 2026.

How are Bali Body’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bali Body’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bali body gradual tan

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How the Brand Demand Index is measured

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