Bali Body vs Tan-Luxe:Which is more popular?
In September 2026, Bali Body had more branded searches than Tan-Luxe among gradual tan brands worldwide. Bali Body had about 8,100 branded searches, while Tan-Luxe had 4,400. Bali Body made up 2.2% of all gradual tan brand searches we track, and Tan-Luxe accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about gradual tan brands, Tan-Luxe appeared in two of the five answers and Bali Body in one. Tan-Luxe was mentioned before Bali Body in two out of three answers that named either.
Who do people search for more?
Bali Body, about 84% more searches than Tan-Luxe
Who does AI mention more?
Tan-Luxe, mentioned in 2 of 5 answers, Bali Body in 1
Who does AI recommend more?
Tan-Luxe, named ahead of Bali Body in 2 of 3 answers
Follow Bali Body vs Tan-Luxe and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top gradual tan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tan-Luxe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bali Body was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Tan-Luxe was listed before Bali Body in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bondi Sands1st
Jergens2nd- Tan-Luxe3rd
St.Tropez4th- Tanologist5th
Dove6th- Bali Body7th
Palmer's–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jergens5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tanologist3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- St.Tropez2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tan-Luxe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dove1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bali Body1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Palmer's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gradual tan brands
5 answers
Asked ChatGPT
“Which gradual tan brand should I buy?”
Asked ChatGPT
“What are the best gradual tan brands?”
Asked ChatGPT
“What's the best gradual tan brand for slow build colour?”
Searched Google, AI Overview
“best gradual tan”
Searched Google, AI Overview
“gradual tan lotion”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bali Body or Tan-Luxe more popular in search?
This chart shows how often people search Google for Bali Body and Tan-Luxe by name. Each line represents a brand's share of searches for all eight gradual tan brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bali Body, Tan-Luxe. The figures are in the table below the chart.
View monthly share of searches table
| Month | St.Tropez | Jergens | Tanologist | Bondi Sands | Dove | Bali Body | Tan-Luxe | Palmer's |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 33.5% | 7.7% | 4.2% | 4.2% | 1.9% | 0.83% | 1% |
| Nov 2025 | 42.3% | 38.4% | 8.5% | 3.8% | 3.8% | 1.7% | 0.92% | 0.61% |
| Dec 2025 | 51.3% | 30.5% | 8.4% | 3.1% | 3.8% | 1.7% | 0.75% | 0.5% |
| Jan 2026 | 55.6% | 26.7% | 7.5% | 2.7% | 4.1% | 2.2% | 0.66% | 0.44% |
| Feb 2026 | 46.8% | 30% | 9.4% | 2.8% | 7.7% | 1.9% | 0.83% | 0.56% |
| Mar 2026 | 48.1% | 27.8% | 11.8% | 3.5% | 5.3% | 1.3% | 1.3% | 0.85% |
| Apr 2026 | 52.3% | 22.5% | 12.9% | 3.9% | 4.7% | 1.1% | 1.4% | 1.1% |
| May 2026 | 53.6% | 18.8% | 10.8% | 3.9% | 5.9% | 1.2% | 1.8% | 3.9% |
| Jun 2026 | 63.6% | 16.7% | 7% | 3.8% | 4.7% | 1.1% | 1.7% | 1.4% |
| Jul 2026 | 68.6% | 16.3% | 5% | 3.4% | 3.4% | 1% | 1.5% | 0.82% |
| Aug 2026 | 66% | 19.2% | 4.9% | 3.2% | 3.2% | 1.4% | 1.2% | 0.79% |
| Sep 2026 | 54.2% | 28.5% | 6% | 4% | 3.3% | 2.2% | 1.2% | 0.78% |
How has the Bali Body and Tan-Luxe comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Tan-Luxe took it in April 2026, Bali Body took it in August 2026.
- Across the 12 months ending September 2026, Bali Body’s share of searches among gradual tan brands worldwide moved from 1.9% to 2.2%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
- Across the 12 months ending September 2026, Tan-Luxe’s share of searches among gradual tan brands worldwide moved from 0.83% to 1.2%, and its estimated monthly branded searches moved from 2.4K to 4.4K.
How did search popularity change for gradual tan brands worldwide in September 2026?
2 changes
In September 2026, Bali Body gained share of searches among gradual tan brands worldwide, from 1.4% to 2.2%.
Estimated monthly branded searches for Tan-Luxe worldwide rose 83.3% over 12 measured months, from 2.4K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bali Body’s and Tan-Luxe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among gradual tan brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.