How popular isAveeno in search?
In September 2026, there were an estimated 336K branded searches for Aveeno worldwide which held steady over the last 12 months. Aveeno holds 13.7% estimated Share of Search among body care brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which body care brands compete with Aveeno?
Share of Search by month for Vaseline, Bio-Oil, Aveeno, Trilogy, Palmer's. The figures are in the table below the chart.
View monthly share of search table
| Month | Vaseline | Bio-Oil | Aveeno | Trilogy | Palmer's |
|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 18.7% | 13.8% | 6.9% | 3.8% |
| Nov 2025 | 64.9% | 15.2% | 12.2% | 4.6% | 3.1% |
| Dec 2025 | 62.2% | 16.1% | 13.7% | 4.8% | 3.2% |
| Jan 2026 | 60.1% | 16.7% | 13.8% | 6.1% | 3.4% |
| Feb 2026 | 57.1% | 19.5% | 13.6% | 5.9% | 3.9% |
| Mar 2026 | 55.7% | 19.2% | 15.4% | 5.8% | 3.9% |
| Apr 2026 | 55.7% | 19.2% | 15.4% | 5.8% | 3.9% |
| May 2026 | 52.1% | 21.5% | 15.5% | 6.5% | 4.3% |
| Jun 2026 | 52.1% | 21.5% | 15.5% | 6.5% | 4.3% |
| Jul 2026 | 51.9% | 21.4% | 16% | 6.4% | 4.3% |
| Aug 2026 | 58.4% | 16.5% | 15% | 6% | 4.1% |
| Sep 2026 | 62.1% | 15% | 13.7% | 5.5% | 3.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.1% | 1.5M | +16.9% | +3.7 points | |
| 2, held 2nd | 15% | 368K | 0% | -1.5 points | |
| 3, held 3rd | 13.7% | 336K | 0% | -1.3 points | |
| 4, held 4th | 5.5% | 135K | 0% | -0.5 points | |
| 5, held 5th | 3.7% | 90.5K | 0% | -0.4 points |
1.
Vaseline62.1%
Held 1st. 1.5M estimated branded searches, +16.9% vs prior month. Share +3.7 points.
2.
Bio-Oil15%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -1.5 points.
3.
Aveeno
13.7%
Held 3rd. 336K estimated branded searches, 0% vs prior month. Share -1.3 points.
4.
Trilogy5.5%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.
Palmer's3.7%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
Compare search popularity between Aveeno and its closest rivals
Every comparison with Aveeno
39 comparisons
- Aveeno vs Elemis
- Aveeno vs L'Occitane
- Aveeno vs Mustela
- Aesop vs Aveeno
- Aveeno vs Beauty of Joseon
- Aveeno vs Bio-Oil
- Aveeno vs Bioderma
- Aveeno vs CeraVe
- Aveeno vs Cetaphil
- Aveeno vs COSRX
- Aveeno vs Dove
- Aveeno vs Eucerin
- Aveeno vs Garnier
- Aveeno vs Hims
- Aveeno vs Kiehl's
- Aveeno vs La Roche-Posay
- Aveeno vs Medik8
- Aveeno vs Neutrogena
- Aveeno vs Nivea
- Aveeno vs The Ordinary
- Aveeno vs Vaseline
- Aveeno vs Johnson's
- Aveeno vs Olay
- Aveeno vs Dermalogica
- Aveeno vs Weleda
- Aveeno vs SKIN1004
- Aveeno vs Banana Boat
- Aveeno vs Burt's Bees
- Aveeno vs Trilogy
- Aveeno vs Jergens
- Aveeno vs E45
- Aveeno vs Palmer's
- Aveeno vs CHI
- Aveeno vs Neom
- Aveeno vs Childs Farm
- Aveeno vs Keeps
- Aveeno vs Thinkbaby
- Aussie vs Aveeno
- Aveeno vs O'Keeffe's
How has branded search demand for Aveeno changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Aveeno worldwide held steady, from 332K to 336K.
- Across the 12 months ending September 2026, Aveeno’s estimated Share of Search among body care brands worldwide peaked at 16% in July 2026 and was lowest at 12.2% in November 2025.
How did search popularity change for body care brands worldwide in September 2026?
5 changes
In September 2026, Vaseline gained estimated Share of Search among body care brands worldwide, from 58.4% to 62.1%.
In September 2026, Bio-Oil lost estimated Share of Search among body care brands worldwide, from 16.5% to 15%.
In September 2026, Aveeno lost estimated Share of Search among body care brands worldwide, from 15% to 13.7%.
In September 2026, Trilogy lost estimated Share of Search among body care brands worldwide, from 6% to 5.5%.
Palmer's’ estimated Share of Search among body care brands worldwide has lost ground for 3 months in a row, from 4.3% to 3.7% in September 2026.
Where does Aveeno compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Face cleanser brands | 13th of 14 | 2.5% | Show ranking |
| Sensitive skin brands | 4th of 5 | 5.3% | Show ranking |
| Body wash brands | 4th of 5 | 6.2% | Show ranking |
| Body lotion | 4th of 6 | 6.4% | Show ranking |
| Face moisturizer brands | 3rd of 3 | 7.8% | Show ranking |
| Baby sunscreen | 4th of 6 | 9.1% | Show ranking |
| Shampoo and conditioner brands | 4th of 7 | 9.8% | Show ranking |
| Baby shampoo | 3rd of 6 | 10% | Show ranking |
| Hand cream | 3rd of 6 | 12.8% | Show ranking |
| Body care brands | 3rd of 5 | 13.7% | Shown above |
| Body oil brands | 3rd of 4 | 16.6% | Show ranking |
How is Aveeno measured?
Brandwave collects information about searches that people make online using Aveeno’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- aveeno
- aveeno baby lotion
- aveeno body wash
- aveeno lotion
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Is Aveeno your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.