Aveeno vs Johnson's:Which is searched more?
In August 2026, Johnson's had more branded searches than Aveeno among baby shampoo worldwide. Johnson's was estimated to have 301K branded searches compared to Aveeno’s 165K, and held a 9.8% Share of Search versus Aveeno’s 5.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aveeno or Johnson's?
Compare the baby shampoo people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Johnson's, Aveeno. The figures are in the table below the chart.
View monthly share of search table
| Month | Johnson's | Aveeno |
|---|---|---|
| Oct 2025 | 11.3% | 6.2% |
| Nov 2025 | 8.6% | 5.7% |
| Dec 2025 | 9.5% | 6.3% |
| Jan 2026 | 8.6% | 5.7% |
| Feb 2026 | 9.7% | 5.3% |
| Mar 2026 | 9.3% | 6.2% |
| Apr 2026 | 9.3% | 6.2% |
| May 2026 | 10.1% | 5.5% |
| Jun 2026 | 10.1% | 5.5% |
| Jul 2026 | 9.8% | 5.4% |
| Aug 2026 | 9.8% | 5.4% |
| Sep 2026 | — | — |
How has the Aveeno and Johnson's comparison changed over the last 12 months?
3 findings
- Johnson's was ahead of Aveeno in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among baby shampoo worldwide moved from 6.2% to 5.4%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Johnson's’ estimated Share of Search among baby shampoo worldwide moved from 11.3% to 9.8%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for baby shampoo worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Aveeno’s and Johnson's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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