Brandwave

How popular isCeraVe?

In September 2026, people searched for CeraVe by name about 1.9 million times worldwide, a 16.1% decrease from the previous year. These searches made up 26.3% of all global body wash brand searches, placing CeraVe second out of six brands. When we asked both ChatGPT and Google AI Overviews about body wash brands, CeraVe appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

CeraVe is the second most searched of 6 competitors and the second most recommended in AI answers.

  1. DoveShare of searches 29.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CeraVeShare of searches 26.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. CetaphilShare of searches 17.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. NiveaShare of searches 16.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. AveenoShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top body wash brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CeraVe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CeraVe is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dove1st
  2. CeraVe2nd
  3. Aveeno3rd
  4. Olay4th
  5. Cetaphil–
  6. Nivea–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dove5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aveeno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Olay2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about body wash brands

5 answers

  • Asked ChatGPT

    “Which body wash brand should I buy?”

    1. 1Dove
    2. 2CeraVe

  • Asked ChatGPT

    “What are the best body wash brands?”

    1. 1Dove
    2. 2CeraVe
    3. 3Aveeno
    4. 4Olay

  • Asked ChatGPT

    “What's the best body wash brand for sensitive skin?”

    1. 1Dove
    2. 2CeraVe
    3. 3Aveeno

  • Searched Google, AI Overview

    “best body wash”

    1. 1Dove
    2. 2Aveeno
    3. 3CeraVe

  • Searched Google, AI Overview

    “moisturising body wash”

    1. 1Olay
    2. 2Dove

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which body wash brands compete with CeraVe?

CeraVe against body wash brands worldwide, by month

Share of searches by month for Dove, CeraVe, Cetaphil, Nivea, Aveeno, Olay. The figures are in the table below the chart.

View monthly share of searches table
MonthDoveCeraVeCetaphilNiveaAveenoOlay
Oct 202526.7%31.3%17.1%14.7%5.7%4.5%
Nov 202522.5%29.3%19.5%18.8%5.8%4%
Dec 202523%31.6%17.3%17%6.6%4.5%
Jan 202622.5%30.2%20.2%16.7%6.1%4.3%
Feb 202623.8%33.1%18.1%15.4%5.7%3.9%
Mar 202625.6%30.1%20.1%14%5.9%4.3%
Apr 202622.8%31.3%20.9%14.5%6.2%4.3%
May 202627.1%31.8%17.4%14.3%5.6%3.7%
Jun 202625.5%32.7%17.9%14.2%5.8%3.8%
Jul 202624.2%31.1%17%18.2%5.7%3.8%
Aug 202627.7%30.1%16.4%16%5.5%4.3%
Sep 202629.1%26.3%17.5%16.6%5.9%4.6%

  1. 1.Dove

    29.1%

    Moved from 2nd to 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share +1.4 points.

  2. 2.CeraVe

    26.3%

    Moved from 1st to 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -3.8 points.

  3. 3.Cetaphil

    17.5%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Nivea

    16.6%

    Held 4th. 948K estimated branded searches, -2.6% vs prior month. Share +0.6 points.

  5. 5.Aveeno

    5.9%

    Held 5th. 336K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Olay

    4.6%

    Held 6th. 262K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between CeraVe and its closest rivals

Every comparison with CeraVe

63 comparisons

How has branded search demand for CeraVe changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CeraVe worldwide fell from 2.3M to 1.9M.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among body wash brands worldwide decreased from 31.3% to 26.3%.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among body wash brands worldwide peaked at 33.1% in February 2026 and was lowest at 26.3% in September 2026.
  • Across the 12 months ending September 2026, CeraVe fell from 1st to 2nd among body wash brands worldwide.

How did search popularity change for body wash brands worldwide in September 2026?

4 changes

  1. In September 2026, Dove overtook CeraVe to become the leader among body wash brands worldwide, with 29.1% of the searches.

  2. In September 2026, Cetaphil gained share of searches among body wash brands worldwide, from 16.4% to 17.5%.

  3. In September 2026, Nivea gained share of searches among body wash brands worldwide, from 16% to 16.6%.

  4. In September 2026, CeraVe lost share of searches among body wash brands worldwide, from 30.1% to 26.3%.

How are CeraVe’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using CeraVe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cerave
  • cerave cleanser
  • cerave lip balm
  • cerave moisturiser
  • cerave moisturizer
  • cerave serum
  • cerave skincare
  • cerave vitamin c
  • serum cerave
  • skincare cerave

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How the Brand Demand Index is measured

Where does CeraVe compete?

CeraVe is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands2nd of 2213.8%Show ranking
Face cleanser brands2nd of 1513.7%Show ranking
Moisturizer brands2nd of 1116.7%Show ranking
Body care brands3rd of 921.1%Show ranking
Cleansers2nd of 622.4%Show ranking
Eye creams2nd of 622.6%Show ranking
SPF brands2nd of 1024.5%Show ranking
Face wash brands2nd of 624.8%Show ranking
Body wash brands2nd of 626.3%Shown above
Pharmacy skincare brands2nd of 528.6%Show ranking
Bar soap brands2nd of 828.6%Show ranking
Acne treatments2nd of 633%Show ranking
Sensitive skin brands2nd of 630%Show ranking
Face moisturizer brands2nd of 530.8%Show ranking
Body wash and soap brands2nd of 934.9%Show ranking
Tinted sunscreen brands1st of 836.1%Show ranking
Night cream brands1st of 644.4%Show ranking
Baby skincare brands1st of 749.2%Show ranking
Tinted moisturizer brands1st of 453.6%Show ranking
Lip care brands9th of 90.37%Show ranking
Vitamin C serum brands3rd of 126.8%Show ranking
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