Brandwave

Bio-Oil vs CeraVe:Which is searched more?

In September 2026, CeraVe had more branded searches than Bio-Oil among body care brands worldwide. CeraVe had about 1.5 million branded searches, while Bio-Oil had 368,000. CeraVe made up 21.1% of all body care brand searches we track, and Bio-Oil accounted for 5.2%. These are worldwide searches for English-language branded terms.

Share of searches among body care brands worldwide in September 2026Is Bio-Oil or CeraVe more popular in search?
Bio-Oil5.2%368K searches
vs
CeraVe21.1%1.5M searches

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Is Bio-Oil or CeraVe more popular in search?

Compare the body lotion, oil and body care brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bio-Oil and CeraVe among body care brands worldwide, by month

Share of searches by month for CeraVe, Bio-Oil. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayVaselineCeraVeSol de JaneiroBio-OilAveenoTrilogyNaturiumPalmer's
Oct 202522.8%17%22.8%22.8%5.6%4.1%2.1%1.7%1.1%
Nov 202521.3%18.2%17.4%31.8%4.3%3.4%1.3%1.6%0.86%
Dec 202520.2%15.7%16.5%36.9%4.1%3.4%1.2%1.2%0.82%
Jan 202625.6%18.6%21%21%5.2%4.3%1.9%1.5%1%
Feb 202628.1%16.5%22.9%18.8%5.6%3.9%1.7%1.4%1.1%
Mar 202630.9%14.7%20.6%20.6%5.1%4.1%1.5%1.5%1%
Apr 202632.1%15.3%21.4%17.6%5.3%4.2%1.6%1.6%1.1%
May 202632.9%13.1%22%18%5.4%3.9%1.6%2%1.1%
Jun 202628.7%14%23.5%19.2%5.8%4.2%1.7%1.7%1.2%
Jul 202628.5%13.8%23.2%19.1%5.7%4.3%1.7%2.6%1.1%
Aug 202628.2%16.4%23.1%18.9%4.6%4.2%1.7%1.7%1.1%
Sep 202625.7%21.4%21.1%17.1%5.2%4.7%1.9%1.5%1.3%

How has the Bio-Oil and CeraVe comparison changed over the last 12 months?

3 findings
  • CeraVe was ahead of Bio-Oil in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bio-Oil’s share of searches among body care brands worldwide moved from 5.6% to 5.2%, and its estimated monthly branded searches moved from 450K to 368K.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among body care brands worldwide moved from 22.8% to 21.1%, and its estimated monthly branded searches moved from 1.8M to 1.5M.

How did search popularity change for body care brands worldwide in September 2026?

3 changes
  1. In September 2026, Vaseline overtook CeraVe and Sol de Janeiro to rank 2nd among body care brands worldwide, with 21.4% of the searches.

  2. In September 2026, Bio-Oil gained share of searches among body care brands worldwide, from 4.6% to 5.2%.

  3. In September 2026, CeraVe lost share of searches among body care brands worldwide, from 23.1% to 21.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bio-Oil’s and CeraVe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bio-Oil

1 branded search term

  • bio oil

CeraVe

1 branded search term

  • cerave

How the Brand Demand Index is measured

Other head-to-heads among body care brands

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