Bio-Oil vs La Roche-Posay:Which is more popular?
In September 2026, La Roche-Posay had more branded searches than Bio-Oil among body care brands worldwide. La Roche-Posay had about 1.8 million branded searches, while Bio-Oil had 368,000. La Roche-Posay made up 25.7% of all body care brand searches we track, and Bio-Oil accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about body care brands, La Roche-Posay appeared in three of the five answers and Bio-Oil in none.
Who do people search for more?
La Roche-Posay, about 5 searches for every 1 for Bio-Oil
Who does AI mention more?
La Roche-Posay, mentioned in 3 of 5 answers, Bio-Oil in 0
Who does AI recommend more?
La Roche-Posay, the only one of the two named
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Top body care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bio-Oil did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Naturium4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sol de Janeiro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vaseline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bio-Oil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trilogy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palmer's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body care brands
5 answers
Asked ChatGPT
“Which body care brand should I buy?”
Asked ChatGPT
“What are the best body care brands?”
Asked ChatGPT
“What's the best body care brand for dry skin?”
Searched Google, AI Overview
“body care brands”
Searched Google, AI Overview
“best body care”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bio-Oil or La Roche-Posay more popular in search?
This chart shows how often people search Google for Bio-Oil and La Roche-Posay by name. Each line represents a brand's share of searches for all nine body care brands we track, month by month, from English-language searches worldwide.
Share of searches by month for La Roche-Posay, Bio-Oil. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Vaseline | CeraVe | Sol de Janeiro | Bio-Oil | Aveeno | Trilogy | Naturium | Palmer's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.8% | 17% | 22.8% | 22.8% | 5.6% | 4.1% | 2.1% | 1.7% | 1.1% |
| Nov 2025 | 21.3% | 18.2% | 17.4% | 31.8% | 4.3% | 3.4% | 1.3% | 1.6% | 0.86% |
| Dec 2025 | 20.2% | 15.7% | 16.5% | 36.9% | 4.1% | 3.4% | 1.2% | 1.2% | 0.82% |
| Jan 2026 | 25.6% | 18.6% | 21% | 21% | 5.2% | 4.3% | 1.9% | 1.5% | 1% |
| Feb 2026 | 28.1% | 16.5% | 22.9% | 18.8% | 5.6% | 3.9% | 1.7% | 1.4% | 1.1% |
| Mar 2026 | 30.9% | 14.7% | 20.6% | 20.6% | 5.1% | 4.1% | 1.5% | 1.5% | 1% |
| Apr 2026 | 32.1% | 15.3% | 21.4% | 17.6% | 5.3% | 4.2% | 1.6% | 1.6% | 1.1% |
| May 2026 | 32.9% | 13.1% | 22% | 18% | 5.4% | 3.9% | 1.6% | 2% | 1.1% |
| Jun 2026 | 28.7% | 14% | 23.5% | 19.2% | 5.8% | 4.2% | 1.7% | 1.7% | 1.2% |
| Jul 2026 | 28.5% | 13.8% | 23.2% | 19.1% | 5.7% | 4.3% | 1.7% | 2.6% | 1.1% |
| Aug 2026 | 28.2% | 16.4% | 23.1% | 18.9% | 4.6% | 4.2% | 1.7% | 1.7% | 1.1% |
| Sep 2026 | 25.7% | 21.4% | 21.1% | 17.1% | 5.2% | 4.7% | 1.9% | 1.5% | 1.3% |
How has the Bio-Oil and La Roche-Posay comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of Bio-Oil in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bio-Oil’s share of searches among body care brands worldwide moved from 5.6% to 5.2%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among body care brands worldwide moved from 22.8% to 25.7%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for body care brands worldwide in September 2026?
2 changes
In September 2026, Bio-Oil gained share of searches among body care brands worldwide, from 4.6% to 5.2%.
In September 2026, La Roche-Posay lost share of searches among body care brands worldwide, from 28.2% to 25.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bio-Oil’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bio-Oil
1 branded search term
- bio oil
La Roche-Posay
1 branded search term
- la roche posay
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