Mustela vs Thinkbaby:Which is more popular by branded search?
In August 2026, Mustela had more branded searches than Thinkbaby among baby sunscreen worldwide. Mustela was estimated to have 301K branded searches compared to Thinkbaby’s 5.4K, and held an 8.8% Share of Search versus Thinkbaby’s 0.16%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mustela or Thinkbaby?
Compare the baby sunscreen shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mustela, Thinkbaby. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | Neutrogena | Mustela | Aveeno | Banana Boat | Thinkbaby |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 18.8% | 10.3% | 6.9% | 0.93% | 0.51% |
| Nov 2025 | 67.3% | 16.5% | 9% | 6% | 0.67% | 0.44% |
| Dec 2025 | 68.4% | 16.8% | 7.5% | 6.1% | 0.83% | 0.37% |
| Jan 2026 | 67.3% | 16.5% | 9% | 6% | 0.81% | 0.3% |
| Feb 2026 | 68% | 16.7% | 9.1% | 5% | 0.82% | 0.3% |
| Mar 2026 | 71.3% | 14.3% | 7.8% | 5.2% | 1.1% | 0.26% |
| Apr 2026 | 70.9% | 14.2% | 7.8% | 5.2% | 1.6% | 0.26% |
| May 2026 | 71.6% | 14.4% | 7.9% | 4.3% | 1.6% | 0.26% |
| Jun 2026 | 69.4% | 13.9% | 9.3% | 5.1% | 1.9% | 0.31% |
| Jul 2026 | 69.7% | 14% | 9.4% | 5.1% | 1.5% | 0.21% |
| Aug 2026 | 65.4% | 19.7% | 8.8% | 4.8% | 1.2% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mustela and Thinkbaby comparison changed over the last 12 months?
3 findings
- Mustela was ahead of Thinkbaby in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby sunscreen worldwide moved from 10.3% to 8.8%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, Thinkbaby’s estimated Share of Search among baby sunscreen worldwide moved from 0.51% to 0.16%, and its estimated monthly branded searches moved from 14.8K to 5.4K.
How did search popularity change for baby sunscreen worldwide in August 2026?
2 changes
In August 2026, Mustela lost estimated Share of Search among baby sunscreen worldwide, from 9.4% to 8.8%.
Estimated monthly branded searches for Thinkbaby worldwide fell 63.5% over 11 measured months, from 14.8K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mustela’s and Thinkbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.