Brandwave

How popular isWahl in search?

In September 2026, there were an estimated 127K branded searches for Wahl worldwide which is down 8.8% over the last 12 months. Wahl holds <0.01% estimated Share of Search among men's grooming brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Jack Black73.4%
  2. Manscaped22.1%
  3. Nivea Men4.5%
  4. Bulldog0.04%
  5. Wahl<0.01%
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Which men's grooming brands compete with Wahl?

Wahl against men's grooming brands worldwide, by month

Share of Search by month for Jack Black, Manscaped, Nivea Men, Wahl. The figures are in the table below the chart.

View monthly share of search table
MonthJack BlackManscapedNivea MenBulldogWahl
Oct 202573.4%22.1%4.5%0.05%<0.01%
Nov 202565.5%29.5%4.9%0.04%<0.01%
Dec 202577.7%19.1%3.1%0.03%<0.01%
Jan 202680.5%16.2%3.3%0.04%<0.01%
Feb 202673.4%22.1%4.5%0.04%<0.01%
Mar 202683%13.6%3.4%0.04%<0.01%
Apr 202683.5%13.7%2.8%0.03%<0.01%
May 202673.4%22.1%4.5%0.05%<0.01%
Jun 202669.3%25.5%5.1%0.04%<0.01%
Jul 202672.7%21.9%5.4%0.04%<0.01%
Aug 202683.5%13.7%2.8%0.02%<0.01%
Sep 202673.4%22.1%4.5%0.04%<0.01%

  1. 1.Jack Black

    73.4%

    Held 1st. 1.2M estimated branded searches, -45.5% vs prior month. Share -10.1 points.

  2. 2.Manscaped

    22.1%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +8.4 points.

  3. 3.Nivea Men

    4.5%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +1.7 points.

  4. 4.Bulldog

    0.04%

    Held 4th. 740 estimated branded searches, +13.8% vs prior month. Share 0 points.

  5. 5.Wahl

    <0.01%

    Held 5th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.

Compare search popularity between Wahl and its closest rivals

Every comparison with Wahl

How has branded search demand for Wahl changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Wahl worldwide fell from 139K to 127K.
  • Across the 12 months ending September 2026, Wahl’s estimated Share of Search among men's grooming brands worldwide held steady at <0.01%.

How did search popularity change for men's grooming brands worldwide in September 2026?

  1. In September 2026, Manscaped gained estimated Share of Search among men's grooming brands worldwide, from 13.7% to 22.1%.

  2. In September 2026, Nivea Men gained estimated Share of Search among men's grooming brands worldwide, from 2.8% to 4.5%.

  3. In September 2026, Jack Black lost estimated Share of Search among men's grooming brands worldwide, from 83.5% to 73.4%.

  4. Estimated monthly branded searches for Wahl worldwide rose 100% over 12 measured months, from 20 to 40 in September 2026.

  5. Estimated monthly branded searches for Bulldog worldwide fell 14.9% over 12 measured months, from 870 to 740 in September 2026.

Where does Wahl compete?

Wahl is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Body trimmer brands5th of 50.04%Show ranking
Shaver and razor brands7th of 70.05%Show ranking
Men's grooming brands5th of 5<0.01%Shown above
Beard trimmer brands5th of 50.08%Show ranking
Electric shaver brands2nd of 511.7%Show ranking
Hair clipper brands2nd of 525.6%Show ranking
Hair clipper brands7th of 80.28%Show ranking
Dog shampoo brands2nd of 68.4%Show ranking
Pet grooming brands3rd of 30.84%Show ranking

How is Wahl measured?

Brandwave collects information about searches that people make online using Wahl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • hair clipper wahl
  • shaver wahl
  • wahl body trimmer
  • wahl clippers
  • wahl hair clipper
  • wahl mens grooming
  • wahl shaver

Do you work for Wahl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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