Brandwave

Manscaped vs Wahl:Which is searched more?

In September 2026, Manscaped had more branded searches than Wahl among body trimmer brands worldwide. Manscaped was estimated to have 368K branded searches compared to Wahl’s 126K, and held a 15.9% Share of Search versus Wahl’s 5.4%. These are worldwide searches for English-language branded terms.

Share of Search among body trimmer brands worldwide in September 2026Which is more popular in search, Manscaped or Wahl?
Manscaped15.9%368K searches
vs
Wahl5.4%126K searches

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Which is more popular in search, Manscaped or Wahl?

Compare the body trimmer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Manscaped and Wahl among body trimmer brands worldwide, by month

Share of Search by month for Manscaped, Wahl. The figures are in the table below the chart.

View monthly share of search table
MonthPanasonicGilletteManscapedWahlBraun
Oct 202545.4%32.1%15%5.6%1.8%
Nov 202540.4%30.7%20.7%5.7%2.4%
Dec 202539.4%31.4%20.7%6.2%2.3%
Jan 202644.5%31.8%15.5%6.2%1.9%
Feb 202650.3%27.1%15.4%5.7%1.5%
Mar 202647.7%32.6%12.8%5.5%1.5%
Apr 202650.7%29.6%14%4.5%1.3%
May 202650.2%29.6%14.2%4.8%1.3%
Jun 202645.8%32.1%15.4%5.2%1.4%
Jul 202645.3%34.7%13%5.2%1.7%
Aug 202643.5%34.2%15.3%5.2%1.7%
Sep 202643.9%33%15.9%5.4%1.8%

How has the Manscaped and Wahl comparison changed over the last 12 months?

  • Manscaped was ahead of Wahl in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Manscaped’s estimated Share of Search among body trimmer brands worldwide moved from 15% to 15.9%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Wahl’s estimated Share of Search among body trimmer brands worldwide moved from 5.6% to 5.4%, and its estimated monthly branded searches moved from 138K to 126K.

How did search popularity change for body trimmer brands worldwide in September 2026?

  1. In September 2026, Manscaped gained estimated Share of Search among body trimmer brands worldwide, from 15.3% to 15.9%.

Other head-to-heads among body trimmer brands

How each brand is measured

Brandwave collects information about searches that people make online using Manscaped’s and Wahl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Manscaped

1 branded search term

  • manscaped

Wahl

5 branded search terms

  • hair clipper wahl
  • shaver wahl
  • wahl clippers
  • wahl hair clipper
  • wahl shaver

How the Brand Demand Index is measured

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