Brandwave

How popular isWahl in search?

In September 2026, there were an estimated 127K branded searches for Wahl worldwide which is down 8.8% over the last 12 months. Wahl holds 5.3% estimated Share of Search among body trimmer brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Panasonic42.6%
  2. Gillette32%
  3. Manscaped15.4%
  4. Wahl5.3%
  5. Braun4.7%
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Which body trimmer brands compete with Wahl?

Wahl against body trimmer brands worldwide, by month

Share of Search by month for Panasonic, Gillette, Manscaped, Wahl, Braun. The figures are in the table below the chart.

View monthly share of search table
MonthPanasonicGilletteManscapedWahlBraun
Oct 202544%31.1%14.6%5.5%4.8%
Nov 202539%29.7%20%5.5%5.7%
Dec 202538%30.3%20%6%5.7%
Jan 202642.9%30.6%14.9%6%5.5%
Feb 202648.7%26.3%14.9%5.5%4.7%
Mar 202646.2%31.5%12.4%5.3%4.5%
Apr 202649.4%28.8%13.6%4.5%3.7%
May 202649%28.9%13.9%4.7%3.6%
Jun 202644.8%31.4%15.1%5.1%3.6%
Jul 202644.2%33.8%12.7%5.1%4.2%
Aug 202642.4%33.3%14.9%5.1%4.2%
Sep 202642.6%32%15.4%5.3%4.7%
  1. 1.Panasonic

    42.6%

    Held 1st. 1M estimated branded searches, -2.6% vs prior month. Share +0.2 points.

  2. Held 2nd. 766K estimated branded searches, -6.8% vs prior month. Share -1.3 points.

  3. 3.Manscaped

    15.4%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Wahl

    5.3%

    Held 4th. 127K estimated branded searches, +<0.01% vs prior month. Share +0.2 points.

  5. 5.Braun

    4.7%

    Held 5th. 112K estimated branded searches, +7.5% vs prior month. Share +0.5 points.

Compare search popularity between Wahl and its closest rivals

How has branded search demand for Wahl changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Wahl worldwide fell from 139K to 127K.
  • Across the 12 months ending September 2026, Wahl’s estimated Share of Search among body trimmer brands worldwide peaked at 6% in January 2026 and was lowest at 4.5% in April 2026.

How did search popularity change for body trimmer brands worldwide in September 2026?

  1. In September 2026, Gillette lost estimated Share of Search among body trimmer brands worldwide, from 33.3% to 32%.

Where does Wahl compete?

Wahl is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Shaver and razor brands4th of 73.8%Show ranking
Beard trimmer brands3rd of 55%Show ranking
Body trimmer brands4th of 55.3%Shown above
Hair clipper brands3rd of 86.8%Show ranking
Men's grooming brands3rd of 57.1%Show ranking
Electric shaver brands2nd of 58.2%Show ranking
Hair clipper brands2nd of 525.7%Show ranking
Dog shampoo brands2nd of 643.9%Show ranking
Pet grooming brands1st of 348.9%Show ranking

How is Wahl measured?

Brandwave collects information about searches that people make online using Wahl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • hair clipper wahl
  • shaver wahl
  • wahl body trimmer
  • wahl clippers
  • wahl hair clipper
  • wahl mens grooming
  • wahl shaver

Do you work for Wahl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Wahl your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.