Veterinary Formula vs Wahl:Which is searched more?
In September 2026, Wahl had more branded searches than Veterinary Formula among dog shampoo brands worldwide. Wahl had about 2,900 branded searches, while Veterinary Formula had 880. Wahl made up 1.8% of all dog shampoo brand searches we track, and Veterinary Formula accounted for 0.53%. These are worldwide searches for English-language branded terms.
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Is Veterinary Formula or Wahl more popular in search?
Compare the dog shampoo brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Wahl, Veterinary Formula. The figures are in the table below the chart.
View monthly share of searches table
| Month | Burt's Bees | TropiClean | Vet's Best | Earthbath | Pet Head | Wahl | Veterinary Formula |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.3% | 5.6% | 2.3% | 3.9% | 1.8% | 1.5% | 0.66% |
| Nov 2025 | 89% | 3.9% | 1.3% | 3% | 1.3% | 1% | 0.36% |
| Dec 2025 | 84.8% | 4.3% | 1.5% | 6.3% | 1.5% | 1% | 0.67% |
| Jan 2026 | 80.5% | 6.5% | 2.2% | 6.2% | 2.1% | 1.7% | 0.77% |
| Feb 2026 | 81.3% | 6.1% | 2.2% | 6% | 2.1% | 1.7% | 0.53% |
| Mar 2026 | 80.2% | 7.4% | 2.7% | 5% | 2.1% | 2.1% | 0.59% |
| Apr 2026 | 78.7% | 7.2% | 2.7% | 7.1% | 2.1% | 1.7% | 0.58% |
| May 2026 | 79.3% | 7.9% | 2.7% | 5.8% | 2.1% | 1.7% | 0.51% |
| Jun 2026 | 74.3% | 10.9% | 3.7% | 5.1% | 2.9% | 2.3% | 0.71% |
| Jul 2026 | 77.4% | 9.4% | 3.2% | 4.4% | 2.5% | 2.5% | 0.61% |
| Aug 2026 | 78.4% | 8.8% | 3.2% | 4.4% | 2.5% | 2% | 0.62% |
| Sep 2026 | 82.5% | 7.6% | 2.7% | 2.7% | 2.2% | 1.8% | 0.53% |
How has the Veterinary Formula and Wahl comparison changed over the last 12 months?
3 findings
- Wahl was ahead of Veterinary Formula in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Veterinary Formula’s share of searches among dog shampoo brands worldwide moved from 0.66% to 0.53%, and its estimated monthly branded searches moved from 1.3K to 880.
- Across the 12 months ending September 2026, Wahl’s share of searches among dog shampoo brands worldwide moved from 1.5% to 1.8%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for dog shampoo brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Veterinary Formula worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Veterinary Formula’s and Wahl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Veterinary Formula
1 branded search term
- veterinary formula clinical care
Wahl
1 branded search term
- wahl dog shampoo
Other head-to-heads among dog shampoo brands

Burt's Bees vs TropiClean: compare search popularity
Burt's Bees vs Vet's Best: compare search popularity
Burt's Bees vs Earthbath: compare search popularity
Burt's Bees vs Pet Head: compare search popularity
TropiClean vs Vet's Best: compare search popularity
TropiClean vs Earthbath: compare search popularity

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