Brandwave

Veterinary Formula vs Wahl:Which is searched more?

In September 2026, Wahl had more branded searches than Veterinary Formula among dog shampoo brands worldwide. Wahl had about 2,900 branded searches, while Veterinary Formula had 880. Wahl made up 1.8% of all dog shampoo brand searches we track, and Veterinary Formula accounted for 0.53%. These are worldwide searches for English-language branded terms.

Share of searches among dog shampoo brands worldwide in September 2026Is Veterinary Formula or Wahl more popular in search?
Veterinary Formula0.53%880 searches
vs
Wahl1.8%2.9K searches

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Is Veterinary Formula or Wahl more popular in search?

Compare the dog shampoo brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Veterinary Formula and Wahl among dog shampoo brands worldwide, by month

Share of searches by month for Wahl, Veterinary Formula. The figures are in the table below the chart.

View monthly share of searches table
MonthBurt's BeesTropiCleanVet's BestEarthbathPet HeadWahlVeterinary Formula
Oct 202584.3%5.6%2.3%3.9%1.8%1.5%0.66%
Nov 202589%3.9%1.3%3%1.3%1%0.36%
Dec 202584.8%4.3%1.5%6.3%1.5%1%0.67%
Jan 202680.5%6.5%2.2%6.2%2.1%1.7%0.77%
Feb 202681.3%6.1%2.2%6%2.1%1.7%0.53%
Mar 202680.2%7.4%2.7%5%2.1%2.1%0.59%
Apr 202678.7%7.2%2.7%7.1%2.1%1.7%0.58%
May 202679.3%7.9%2.7%5.8%2.1%1.7%0.51%
Jun 202674.3%10.9%3.7%5.1%2.9%2.3%0.71%
Jul 202677.4%9.4%3.2%4.4%2.5%2.5%0.61%
Aug 202678.4%8.8%3.2%4.4%2.5%2%0.62%
Sep 202682.5%7.6%2.7%2.7%2.2%1.8%0.53%

How has the Veterinary Formula and Wahl comparison changed over the last 12 months?

3 findings
  • Wahl was ahead of Veterinary Formula in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Veterinary Formula’s share of searches among dog shampoo brands worldwide moved from 0.66% to 0.53%, and its estimated monthly branded searches moved from 1.3K to 880.
  • Across the 12 months ending September 2026, Wahl’s share of searches among dog shampoo brands worldwide moved from 1.5% to 1.8%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for dog shampoo brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Veterinary Formula worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Veterinary Formula’s and Wahl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Veterinary Formula

1 branded search term

  • veterinary formula clinical care

Wahl

1 branded search term

  • wahl dog shampoo

How the Brand Demand Index is measured

Other head-to-heads among dog shampoo brands

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