TropiClean vs Vet's Best:Which is more popular?
In September 2026, TropiClean had more branded searches than Vet's Best among dog shampoo brands worldwide. TropiClean had about 12,500 branded searches, while Vet's Best had 4,540. TropiClean made up 7.6% of all dog shampoo brand searches we track, and Vet's Best accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about dog shampoo brands, TropiClean appeared in two of the five answers and Vet's Best in one. TropiClean and Vet's Best were each mentioned first in one of the two answers that named either.
Who do people search for more?
TropiClean, about 3 searches for every 1 for Vet's Best
Who does AI mention more?
TropiClean, mentioned in 2 of 5 answers, Vet's Best in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top dog shampoo brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TropiClean was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Vet's Best was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. TropiClean and Vet's Best were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Earthbath1st- Veterinary Formula2nd
Burt's Bees3rd
Wahl4th
Vet's Best5th- TropiClean6th
Pet Head–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Earthbath5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Veterinary Formula4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wahl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Burt's Bees2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- TropiClean2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vet's Best1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pet Head0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog shampoo brands
5 answers
Asked ChatGPT
“Which dog shampoo brand should I buy?”
Asked ChatGPT
“What are the best dog shampoo brands?”
Asked ChatGPT
“What's the best dog shampoo brand for sensitive skin?”
Searched Google, AI Overview
“best dog shampoo”
Searched Google, AI Overview
“dog shampoo for sensitive skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is TropiClean or Vet's Best more popular in search?
This chart shows how often people search Google for TropiClean and Vet's Best by name. Each line represents a brand's share of searches for all seven dog shampoo brands we track, month by month, from English-language searches worldwide.
Share of searches by month for TropiClean, Vet's Best. The figures are in the table below the chart.
View monthly share of searches table
| Month | Burt's Bees | TropiClean | Vet's Best | Earthbath | Pet Head | Wahl | Veterinary Formula |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.3% | 5.6% | 2.3% | 3.9% | 1.8% | 1.5% | 0.66% |
| Nov 2025 | 89% | 3.9% | 1.3% | 3% | 1.3% | 1% | 0.36% |
| Dec 2025 | 84.8% | 4.3% | 1.5% | 6.3% | 1.5% | 1% | 0.67% |
| Jan 2026 | 80.5% | 6.5% | 2.2% | 6.2% | 2.1% | 1.7% | 0.77% |
| Feb 2026 | 81.3% | 6.1% | 2.2% | 6% | 2.1% | 1.7% | 0.53% |
| Mar 2026 | 80.2% | 7.4% | 2.7% | 5% | 2.1% | 2.1% | 0.59% |
| Apr 2026 | 78.7% | 7.2% | 2.7% | 7.1% | 2.1% | 1.7% | 0.58% |
| May 2026 | 79.3% | 7.9% | 2.7% | 5.8% | 2.1% | 1.7% | 0.51% |
| Jun 2026 | 74.3% | 10.9% | 3.7% | 5.1% | 2.9% | 2.3% | 0.71% |
| Jul 2026 | 77.4% | 9.4% | 3.2% | 4.4% | 2.5% | 2.5% | 0.61% |
| Aug 2026 | 78.4% | 8.8% | 3.2% | 4.4% | 2.5% | 2% | 0.62% |
| Sep 2026 | 82.5% | 7.6% | 2.7% | 2.7% | 2.2% | 1.8% | 0.53% |
How has the TropiClean and Vet's Best comparison changed over the last 12 months?
3 findings
- TropiClean was ahead of Vet's Best in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, TropiClean’s share of searches among dog shampoo brands worldwide moved from 5.6% to 7.6%, and its estimated monthly branded searches moved from 11K to 12.5K.
- Across the 12 months ending September 2026, Vet's Best’s share of searches among dog shampoo brands worldwide moved from 2.3% to 2.7%, and its estimated monthly branded searches held steady at 4.5K.
How did search popularity change for dog shampoo brands worldwide in September 2026?
2 changes
In September 2026, TropiClean lost share of searches among dog shampoo brands worldwide, from 8.8% to 7.6%.
In September 2026, Vet's Best rose from 4th to 3rd among dog shampoo brands worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using TropiClean’s and Vet's Best’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
TropiClean
2 branded search terms
- tropiclean
- tropiclean dog shampoo
Vet's Best
2 branded search terms
- vet s best
- vet's best
Other head-to-heads among dog shampoo brands
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