Burt's Bees vs TropiClean:Which is more popular?
In September 2026, Burt's Bees had more branded searches than TropiClean among dog shampoo brands worldwide. Burt's Bees had about 137,000 branded searches, while TropiClean had 12,500. Burt's Bees made up 82.5% of all dog shampoo brand searches we track, and TropiClean accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about dog shampoo brands, Burt's Bees and TropiClean each appeared in two of the five answers. Burt's Bees was mentioned before TropiClean in every answer that named either.
Who do people search for more?
Burt's Bees, about 11 searches for every 1 for TropiClean
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Burt's Bees, named ahead of TropiClean in 2 of 2 answers
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Top dog shampoo brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Burt's Bees was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. TropiClean was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Burt's Bees was listed before TropiClean in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Earthbath1st- Veterinary Formula2nd
- Burt's Bees3rd
Wahl4th
Vet's Best5th
TropiClean6th
Pet Head–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Earthbath5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Veterinary Formula4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wahl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Burt's Bees2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- TropiClean2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vet's Best1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pet Head0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog shampoo brands
5 answers
Asked ChatGPT
“Which dog shampoo brand should I buy?”
Asked ChatGPT
“What are the best dog shampoo brands?”
Asked ChatGPT
“What's the best dog shampoo brand for sensitive skin?”
Searched Google, AI Overview
“best dog shampoo”
Searched Google, AI Overview
“dog shampoo for sensitive skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Burt's Bees or TropiClean more popular in search?
This chart shows how often people search Google for Burt's Bees and TropiClean by name. Each line represents a brand's share of searches for all seven dog shampoo brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Burt's Bees, TropiClean. The figures are in the table below the chart.
View monthly share of searches table
| Month | Burt's Bees | TropiClean | Vet's Best | Earthbath | Pet Head | Wahl | Veterinary Formula |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.3% | 5.6% | 2.3% | 3.9% | 1.8% | 1.5% | 0.66% |
| Nov 2025 | 89% | 3.9% | 1.3% | 3% | 1.3% | 1% | 0.36% |
| Dec 2025 | 84.8% | 4.3% | 1.5% | 6.3% | 1.5% | 1% | 0.67% |
| Jan 2026 | 80.5% | 6.5% | 2.2% | 6.2% | 2.1% | 1.7% | 0.77% |
| Feb 2026 | 81.3% | 6.1% | 2.2% | 6% | 2.1% | 1.7% | 0.53% |
| Mar 2026 | 80.2% | 7.4% | 2.7% | 5% | 2.1% | 2.1% | 0.59% |
| Apr 2026 | 78.7% | 7.2% | 2.7% | 7.1% | 2.1% | 1.7% | 0.58% |
| May 2026 | 79.3% | 7.9% | 2.7% | 5.8% | 2.1% | 1.7% | 0.51% |
| Jun 2026 | 74.3% | 10.9% | 3.7% | 5.1% | 2.9% | 2.3% | 0.71% |
| Jul 2026 | 77.4% | 9.4% | 3.2% | 4.4% | 2.5% | 2.5% | 0.61% |
| Aug 2026 | 78.4% | 8.8% | 3.2% | 4.4% | 2.5% | 2% | 0.62% |
| Sep 2026 | 82.5% | 7.6% | 2.7% | 2.7% | 2.2% | 1.8% | 0.53% |
How has the Burt's Bees and TropiClean comparison changed over the last 12 months?
3 findings
- Burt's Bees was ahead of TropiClean in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burt's Bees’ share of searches among dog shampoo brands worldwide moved from 84.3% to 82.5%, and its estimated monthly branded searches moved from 167K to 137K.
- Across the 12 months ending September 2026, TropiClean’s share of searches among dog shampoo brands worldwide moved from 5.6% to 7.6%, and its estimated monthly branded searches moved from 11K to 12.5K.
How did search popularity change for dog shampoo brands worldwide in September 2026?
2 changes
In September 2026, Burt's Bees gained share of searches among dog shampoo brands worldwide, from 78.4% to 82.5%.
In September 2026, TropiClean lost share of searches among dog shampoo brands worldwide, from 8.8% to 7.6%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Burt's Bees’ and TropiClean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burt's Bees
2 branded search terms
- burt s bees
- burts bees
TropiClean
2 branded search terms
- tropiclean
- tropiclean dog shampoo
Other head-to-heads among dog shampoo brands
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