Brandwave

How popular isVeterinary Formula?

In September 2026, people searched for Veterinary Formula by name about 880 times worldwide, a 32.3% decrease from the previous year. These searches made up 0.53% of all global dog shampoo brand searches, placing Veterinary Formula seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about dog shampoo brands, Veterinary Formula appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Veterinary Formula is the seventh most searched of 7 competitors and the second most recommended in AI answers.

  1. Burt's BeesShare of searches 82.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. TropiCleanShare of searches 7.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. Vet's BestShare of searches 2.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. EarthbathShare of searches 2.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Veterinary FormulaShare of searches 0.53%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top dog shampoo brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Veterinary Formula was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Veterinary Formula is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Earthbath1st
  2. Veterinary Formula2nd
  3. Burt's Bees3rd
  4. Wahl4th
  5. Vet's Best5th
  6. TropiClean6th
  7. Pet Head–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Earthbath5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Veterinary Formula4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wahl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burt's Bees2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TropiClean2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vet's Best1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pet Head0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog shampoo brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which dog shampoo brands compete with Veterinary Formula?

Veterinary Formula against dog shampoo brands worldwide, by month

Share of searches by month for Burt's Bees, TropiClean, Vet's Best, Earthbath, Pet Head, Veterinary Formula. The figures are in the table below the chart.

View monthly share of searches table
MonthBurt's BeesTropiCleanVet's BestEarthbathPet HeadWahlVeterinary Formula
Oct 202584.3%5.6%2.3%3.9%1.8%1.5%0.66%
Nov 202589%3.9%1.3%3%1.3%1%0.36%
Dec 202584.8%4.3%1.5%6.3%1.5%1%0.67%
Jan 202680.5%6.5%2.2%6.2%2.1%1.7%0.77%
Feb 202681.3%6.1%2.2%6%2.1%1.7%0.53%
Mar 202680.2%7.4%2.7%5%2.1%2.1%0.59%
Apr 202678.7%7.2%2.7%7.1%2.1%1.7%0.58%
May 202679.3%7.9%2.7%5.8%2.1%1.7%0.51%
Jun 202674.3%10.9%3.7%5.1%2.9%2.3%0.71%
Jul 202677.4%9.4%3.2%4.4%2.5%2.5%0.61%
Aug 202678.4%8.8%3.2%4.4%2.5%2%0.62%
Sep 202682.5%7.6%2.7%2.7%2.2%1.8%0.53%

  1. 1.Burt's Bees

    82.5%

    Held 1st. 137K estimated branded searches, +22.4% vs prior month. Share +4.1 points.

  2. 2.TropiClean

    7.6%

    Held 2nd. 12.5K estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Vet's Best

    2.7%

    Moved from 4th to 3rd. 4.5K estimated branded searches, -0.66% vs prior month. Share -0.5 points.

  4. 4.Earthbath

    2.7%

    Moved from 3rd to 4th. 4.5K estimated branded searches, -28.6% vs prior month. Share -1.7 points.

  5. 5.Pet Head

    2.2%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Wahl

    1.8%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Veterinary Formula

    0.53%

    Held 7th. 880 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Veterinary Formula and its closest rivals

Every comparison with Veterinary Formula

6 comparisons

How has branded search demand for Veterinary Formula changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Veterinary Formula worldwide fell from 1.3K to 880.
  • Across the 12 months ending September 2026, Veterinary Formula’s share of searches among dog shampoo brands worldwide held steady, from 0.66% to 0.53%.

How did search popularity change for dog shampoo brands worldwide in September 2026?

5 changes

  1. In September 2026, Burt's Bees gained share of searches among dog shampoo brands worldwide, from 78.4% to 82.5%.

  2. In September 2026, Earthbath lost share of searches among dog shampoo brands worldwide, from 4.4% to 2.7%.

  3. In September 2026, TropiClean lost share of searches among dog shampoo brands worldwide, from 8.8% to 7.6%.

  4. In September 2026, Vet's Best rose from 4th to 3rd among dog shampoo brands worldwide.

  5. Estimated monthly branded searches for Veterinary Formula worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

How are Veterinary Formula’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Veterinary Formula’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • veterinary formula clinical care

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How the Brand Demand Index is measured

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