TropiClean vs Veterinary Formula:Which is searched more?

Name: TropiClean vs Veterinary Formula: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, TropiClean had more branded searches than Veterinary Formula among dog shampoo brands worldwide. TropiClean had about 12,500 branded searches, while Veterinary Formula had 880. TropiClean made up 7.6% of all dog shampoo brand searches we track, and Veterinary Formula accounted for 0.53%. These are worldwide searches for English-language branded terms.

Share of searches among dog shampoo brands worldwide in September 2026Is TropiClean or Veterinary Formula more popular in search?

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Is TropiClean or Veterinary Formula more popular in search?

Compare the dog shampoo brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

TropiClean and Veterinary Formula among dog shampoo brands worldwide, by month

Month	Burt's Bees	TropiClean	Vet's Best	Earthbath	Pet Head	Wahl	Veterinary Formula
Oct 2025	84.3%	5.6%	2.3%	3.9%	1.8%	1.5%	0.66%
Nov 2025	89%	3.9%	1.3%	3%	1.3%	1%	0.36%
Dec 2025	84.8%	4.3%	1.5%	6.3%	1.5%	1%	0.67%
Jan 2026	80.5%	6.5%	2.2%	6.2%	2.1%	1.7%	0.77%
Feb 2026	81.3%	6.1%	2.2%	6%	2.1%	1.7%	0.53%
Mar 2026	80.2%	7.4%	2.7%	5%	2.1%	2.1%	0.59%
Apr 2026	78.7%	7.2%	2.7%	7.1%	2.1%	1.7%	0.58%
May 2026	79.3%	7.9%	2.7%	5.8%	2.1%	1.7%	0.51%
Jun 2026	74.3%	10.9%	3.7%	5.1%	2.9%	2.3%	0.71%
Jul 2026	77.4%	9.4%	3.2%	4.4%	2.5%	2.5%	0.61%
Aug 2026	78.4%	8.8%	3.2%	4.4%	2.5%	2%	0.62%
Sep 2026	82.5%	7.6%	2.7%	2.7%	2.2%	1.8%	0.53%

How has the TropiClean and Veterinary Formula comparison changed over the last 12 months?

3 findings

TropiClean was ahead of Veterinary Formula in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, TropiClean’s share of searches among dog shampoo brands worldwide moved from 5.6% to 7.6%, and its estimated monthly branded searches moved from 11K to 12.5K.
Across the 12 months ending September 2026, Veterinary Formula’s share of searches among dog shampoo brands worldwide moved from 0.66% to 0.53%, and its estimated monthly branded searches moved from 1.3K to 880.

How did search popularity change for dog shampoo brands worldwide in September 2026?

2 changes

In September 2026, TropiClean lost share of searches among dog shampoo brands worldwide, from 8.8% to 7.6%.
Estimated monthly branded searches for Veterinary Formula worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using TropiClean’s and Veterinary Formula’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.