Pet Head vs Veterinary Formula:Which is more popular?
In September 2026, Pet Head had more branded searches than Veterinary Formula among dog shampoo brands worldwide. Pet Head had about 3,600 branded searches, while Veterinary Formula had 880. Pet Head made up 2.2% of all dog shampoo brand searches we track, and Veterinary Formula accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about dog shampoo brands, Veterinary Formula appeared in four of the five answers and Pet Head in none.
Who do people search for more?
Pet Head, about 4 searches for every 1 for Veterinary Formula
Who does AI mention more?
Veterinary Formula, mentioned in 4 of 5 answers, Pet Head in 0
Who does AI recommend more?
Veterinary Formula, the only one of the two named
Follow Pet Head vs Veterinary Formula and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top dog shampoo brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Veterinary Formula was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pet Head did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Earthbath1st- Veterinary Formula2nd
Burt's Bees3rd
Wahl4th
Vet's Best5th
TropiClean6th- Pet Head–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Earthbath5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Veterinary Formula4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wahl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Burt's Bees2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- TropiClean2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vet's Best1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pet Head0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog shampoo brands
5 answers
Asked ChatGPT
“Which dog shampoo brand should I buy?”
Asked ChatGPT
“What are the best dog shampoo brands?”
Asked ChatGPT
“What's the best dog shampoo brand for sensitive skin?”
Searched Google, AI Overview
“best dog shampoo”
Searched Google, AI Overview
“dog shampoo for sensitive skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Pet Head or Veterinary Formula more popular in search?
This chart shows how often people search Google for Pet Head and Veterinary Formula by name. Each line represents a brand's share of searches for all seven dog shampoo brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Pet Head, Veterinary Formula. The figures are in the table below the chart.
View monthly share of searches table
| Month | Burt's Bees | TropiClean | Vet's Best | Earthbath | Pet Head | Wahl | Veterinary Formula |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.3% | 5.6% | 2.3% | 3.9% | 1.8% | 1.5% | 0.66% |
| Nov 2025 | 89% | 3.9% | 1.3% | 3% | 1.3% | 1% | 0.36% |
| Dec 2025 | 84.8% | 4.3% | 1.5% | 6.3% | 1.5% | 1% | 0.67% |
| Jan 2026 | 80.5% | 6.5% | 2.2% | 6.2% | 2.1% | 1.7% | 0.77% |
| Feb 2026 | 81.3% | 6.1% | 2.2% | 6% | 2.1% | 1.7% | 0.53% |
| Mar 2026 | 80.2% | 7.4% | 2.7% | 5% | 2.1% | 2.1% | 0.59% |
| Apr 2026 | 78.7% | 7.2% | 2.7% | 7.1% | 2.1% | 1.7% | 0.58% |
| May 2026 | 79.3% | 7.9% | 2.7% | 5.8% | 2.1% | 1.7% | 0.51% |
| Jun 2026 | 74.3% | 10.9% | 3.7% | 5.1% | 2.9% | 2.3% | 0.71% |
| Jul 2026 | 77.4% | 9.4% | 3.2% | 4.4% | 2.5% | 2.5% | 0.61% |
| Aug 2026 | 78.4% | 8.8% | 3.2% | 4.4% | 2.5% | 2% | 0.62% |
| Sep 2026 | 82.5% | 7.6% | 2.7% | 2.7% | 2.2% | 1.8% | 0.53% |
How has the Pet Head and Veterinary Formula comparison changed over the last 12 months?
3 findings
- Pet Head was ahead of Veterinary Formula in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pet Head’s share of searches among dog shampoo brands worldwide moved from 1.8% to 2.2%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Veterinary Formula’s share of searches among dog shampoo brands worldwide moved from 0.66% to 0.53%, and its estimated monthly branded searches moved from 1.3K to 880.
How did search popularity change for dog shampoo brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Veterinary Formula worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pet Head’s and Veterinary Formula’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pet Head
1 branded search term
- pet head
Veterinary Formula
1 branded search term
- veterinary formula clinical care
Other head-to-heads among dog shampoo brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.