Earthbath vs Veterinary Formula:Which is more popular?
In September 2026, Earthbath had more branded searches than Veterinary Formula among dog shampoo brands worldwide. Earthbath had about 4,500 branded searches, while Veterinary Formula had 880. Earthbath made up 2.7% of all dog shampoo brand searches we track, and Veterinary Formula accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about dog shampoo brands, Earthbath appeared in all five answers and Veterinary Formula in four. Earthbath was mentioned before Veterinary Formula in three out of four answers.
Who do people search for more?
Earthbath, about 5 searches for every 1 for Veterinary Formula
Who does AI mention more?
Earthbath, mentioned in every answer we collected
Who does AI recommend more?
Earthbath, named ahead of Veterinary Formula in 3 of 4 answers
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Top dog shampoo brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Earthbath appeared in all five answers. Veterinary Formula was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Earthbath was listed before Veterinary Formula in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Earthbath1st
- Veterinary Formula2nd
Burt's Bees3rd
Wahl4th
Vet's Best5th
TropiClean6th
Pet Head–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Earthbath5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Veterinary Formula4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wahl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Burt's Bees2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- TropiClean2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vet's Best1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pet Head0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog shampoo brands
5 answers
Asked ChatGPT
“Which dog shampoo brand should I buy?”
Asked ChatGPT
“What are the best dog shampoo brands?”
Asked ChatGPT
“What's the best dog shampoo brand for sensitive skin?”
Searched Google, AI Overview
“best dog shampoo”
Searched Google, AI Overview
“dog shampoo for sensitive skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Earthbath or Veterinary Formula more popular in search?
This chart shows how often people search Google for Earthbath and Veterinary Formula by name. Each line represents a brand's share of searches for all seven dog shampoo brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Earthbath, Veterinary Formula. The figures are in the table below the chart.
View monthly share of searches table
| Month | Burt's Bees | TropiClean | Vet's Best | Earthbath | Pet Head | Wahl | Veterinary Formula |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.3% | 5.6% | 2.3% | 3.9% | 1.8% | 1.5% | 0.66% |
| Nov 2025 | 89% | 3.9% | 1.3% | 3% | 1.3% | 1% | 0.36% |
| Dec 2025 | 84.8% | 4.3% | 1.5% | 6.3% | 1.5% | 1% | 0.67% |
| Jan 2026 | 80.5% | 6.5% | 2.2% | 6.2% | 2.1% | 1.7% | 0.77% |
| Feb 2026 | 81.3% | 6.1% | 2.2% | 6% | 2.1% | 1.7% | 0.53% |
| Mar 2026 | 80.2% | 7.4% | 2.7% | 5% | 2.1% | 2.1% | 0.59% |
| Apr 2026 | 78.7% | 7.2% | 2.7% | 7.1% | 2.1% | 1.7% | 0.58% |
| May 2026 | 79.3% | 7.9% | 2.7% | 5.8% | 2.1% | 1.7% | 0.51% |
| Jun 2026 | 74.3% | 10.9% | 3.7% | 5.1% | 2.9% | 2.3% | 0.71% |
| Jul 2026 | 77.4% | 9.4% | 3.2% | 4.4% | 2.5% | 2.5% | 0.61% |
| Aug 2026 | 78.4% | 8.8% | 3.2% | 4.4% | 2.5% | 2% | 0.62% |
| Sep 2026 | 82.5% | 7.6% | 2.7% | 2.7% | 2.2% | 1.8% | 0.53% |
How has the Earthbath and Veterinary Formula comparison changed over the last 12 months?
3 findings
- Earthbath was ahead of Veterinary Formula in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Earthbath’s share of searches among dog shampoo brands worldwide moved from 3.9% to 2.7%, and its estimated monthly branded searches moved from 7.8K to 4.5K.
- Across the 12 months ending September 2026, Veterinary Formula’s share of searches among dog shampoo brands worldwide moved from 0.66% to 0.53%, and its estimated monthly branded searches moved from 1.3K to 880.
How did search popularity change for dog shampoo brands worldwide in September 2026?
2 changes
In September 2026, Earthbath lost share of searches among dog shampoo brands worldwide, from 4.4% to 2.7%.
Estimated monthly branded searches for Veterinary Formula worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Earthbath’s and Veterinary Formula’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Earthbath
2 branded search terms
- earthbath
- earthbath dog shampoo
Veterinary Formula
1 branded search term
- veterinary formula clinical care
Other head-to-heads among dog shampoo brands
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