Schick vs Wahl:Which is searched more?
In September 2026, Wahl had more branded searches than Schick among shaver and razor brands worldwide. Wahl was estimated to have 126K branded searches compared to Schick’s 83.4K, and held a 4.2% Share of Search versus Schick’s 2.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Schick or Wahl?
Compare the razor, shaver and trimmer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wahl, Schick. The figures are in the table below the chart.
View monthly share of search table
| Month | Panasonic | Philips | Gillette | Wahl | Schick | Braun | Remington |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 32.2% | 24.4% | 4.3% | 2.8% | 1.4% | 0.38% |
| Nov 2025 | 31.4% | 35.5% | 23.9% | 4.4% | 2.6% | 1.9% | 0.37% |
| Dec 2025 | 29.7% | 37.4% | 23.7% | 4.7% | 2.3% | 1.8% | 0.43% |
| Jan 2026 | 33.6% | 33% | 24% | 4.7% | 2.9% | 1.4% | 0.39% |
| Feb 2026 | 39.4% | 30.5% | 21.3% | 4.4% | 2.9% | 1.2% | 0.33% |
| Mar 2026 | 36.8% | 29.3% | 25.1% | 4.2% | 3.1% | 1.1% | 0.34% |
| Apr 2026 | 41% | 27.5% | 23.9% | 3.7% | 2.5% | 1% | 0.32% |
| May 2026 | 40.7% | 27.1% | 24% | 3.9% | 3% | 1% | 0.33% |
| Jun 2026 | 36% | 28.5% | 25.2% | 4.1% | 4.7% | 1.1% | 0.35% |
| Jul 2026 | 33.7% | 32.2% | 25.8% | 3.9% | 2.8% | 1.3% | 0.34% |
| Aug 2026 | 32.9% | 32.9% | 25.8% | 4% | 2.8% | 1.3% | 0.39% |
| Sep 2026 | 33.8% | 32.2% | 25.4% | 4.2% | 2.8% | 1.4% | 0.35% |
How has the Schick and Wahl comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Schick took it in June 2026, Wahl took it in July 2026.
- Across the 12 months ending September 2026, Schick’s estimated Share of Search among shaver and razor brands worldwide held steady at 2.8%, and its estimated monthly branded searches moved from 88.7K to 83.4K.
- Across the 12 months ending September 2026, Wahl’s estimated Share of Search among shaver and razor brands worldwide moved from 4.3% to 4.2%, and its estimated monthly branded searches moved from 138K to 126K.
How did search popularity change for shaver and razor brands worldwide in September 2026?
1 change
Schick’s estimated Share of Search among shaver and razor brands worldwide has lost ground for 3 months in a row, from 4.7% to 2.8% in September 2026.
Other head-to-heads among shaver and razor brands
How each brand is measured
Brandwave collects information about searches that people make online using Schick’s and Wahl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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