Brandwave

How popular isManscaped in search?

In September 2026, there were an estimated 368K branded searches for Manscaped worldwide which held steady over the last 12 months. Manscaped holds 15.9% estimated Share of Search among body trimmer brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Panasonic43.9%
  2. Gillette33%
  3. Manscaped15.9%
  4. Wahl5.4%
  5. Braun1.8%
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Where does Manscaped compete?

Manscaped is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Body trimmer brands3rd of 515.9%Shown below
Men's grooming brands2nd of 520.6%Show ranking

Which body trimmer brands compete with Manscaped?

Manscaped against body trimmer brands worldwide, by month

Share of Search by month for Panasonic, Gillette, Manscaped, Wahl. The figures are in the table below the chart.

View monthly share of search table
MonthPanasonicGilletteManscapedWahlBraun
Oct 202545.4%32.1%15%5.6%1.8%
Nov 202540.4%30.7%20.7%5.7%2.4%
Dec 202539.4%31.4%20.7%6.2%2.3%
Jan 202644.5%31.8%15.5%6.2%1.9%
Feb 202650.3%27.1%15.4%5.7%1.5%
Mar 202647.7%32.6%12.8%5.5%1.5%
Apr 202650.7%29.6%14%4.5%1.3%
May 202650.2%29.6%14.2%4.8%1.3%
Jun 202645.8%32.1%15.4%5.2%1.4%
Jul 202645.3%34.7%13%5.2%1.7%
Aug 202643.5%34.2%15.3%5.2%1.7%
Sep 202643.9%33%15.9%5.4%1.8%

  1. 1.Panasonic

    43.9%

    Held 1st. 1M estimated branded searches, -2.6% vs prior month. Share +0.4 points.

  2. 2.Gillette

    33%

    Held 2nd. 766K estimated branded searches, -6.8% vs prior month. Share -1.2 points.

  3. 3.Manscaped

    15.9%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Wahl

    5.4%

    Held 4th. 126K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Braun

    1.8%

    Held 5th. 41.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Manscaped and its closest rivals

Every comparison with Manscaped

How has branded search demand for Manscaped changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Manscaped worldwide held steady at 368K.
  • Across the 12 months ending September 2026, Manscaped’s estimated Share of Search among body trimmer brands worldwide increased from 15% to 15.9%.
  • Across the 12 months ending September 2026, Manscaped’s estimated Share of Search among body trimmer brands worldwide peaked at 20.7% in November 2025 and was lowest at 12.8% in March 2026.

How did search popularity change for body trimmer brands worldwide in September 2026?

  1. In September 2026, Manscaped gained estimated Share of Search among body trimmer brands worldwide, from 15.3% to 15.9%.

  2. In September 2026, Gillette lost estimated Share of Search among body trimmer brands worldwide, from 34.2% to 33%.

How is Manscaped measured?

Brandwave collects information about searches that people make online using Manscaped’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • manscaped

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How the Brand Demand Index is measured

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