How popular isGillette in search?

In September 2026, there were an estimated 766K branded searches for Gillette worldwide which held steady over the last 12 months. Gillette holds 39% estimated Share of Search among body trimmer brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which body trimmer brands compete with Gillette?

Gillette against body trimmer brands worldwide, by month

Month	Panasonic	Gillette	Manscaped	Braun	Wahl
Oct 2025	41.4%	39.5%	18.5%	0.5%	0.03%
Nov 2025	37.4%	37%	25%	0.55%	0.03%
Dec 2025	37.1%	37.6%	24.8%	0.54%	0.03%
Jan 2026	42.1%	38.6%	18.8%	0.51%	0.04%
Feb 2026	49.4%	32%	18.2%	0.33%	0.03%
Mar 2026	43.4%	40.4%	15.9%	0.28%	0.03%
Apr 2026	46.5%	36.2%	17.1%	0.2%	0.03%
May 2026	46.8%	35.8%	17.2%	0.17%	0.03%
Jun 2026	41.9%	39%	18.8%	0.22%	0.03%
Jul 2026	42.6%	41.5%	15.6%	0.34%	0.04%
Aug 2026	40.7%	40.7%	18.2%	0.33%	0.04%
Sep 2026	41.9%	39%	18.7%	0.34%	0.04%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Panasonic	41.9%	823K	0%	+1.2 points
2, held 2nd	Gillette Procter & Gamble	39%	766K	-6.8%	-1.7 points
3, held 3rd	Manscaped	18.7%	368K	0%	+0.5 points
4, held 4th	Braun Procter & Gamble	0.34%	6.6K	0%	0 points
5, held 5th	Wahl	0.04%	720	0%	0 points

1.Panasonic
41.9%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share +1.2 points.
2.Gillette
39%
Held 2nd. 766K estimated branded searches, -6.8% vs prior month. Share -1.7 points.
3.Manscaped
18.7%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.Braun
0.34%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
5.Wahl
0.04%
Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Gillette and its closest rivals

Every comparison with Gillette

15 comparisons

How has branded search demand for Gillette changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Gillette worldwide held steady, from 786K to 766K.
Across the 12 months ending September 2026, Gillette’s estimated Share of Search among body trimmer brands worldwide decreased from 39.5% to 39%.
Across the 12 months ending September 2026, Gillette’s estimated Share of Search among body trimmer brands worldwide peaked at 41.5% in July 2026 and was lowest at 32% in February 2026.

How did search popularity change for body trimmer brands worldwide in September 2026?

5 changes

In September 2026, Panasonic gained estimated Share of Search among body trimmer brands worldwide, from 40.7% to 41.9%.
In September 2026, Manscaped gained estimated Share of Search among body trimmer brands worldwide, from 18.2% to 18.7%.
In September 2026, Gillette lost estimated Share of Search among body trimmer brands worldwide, from 40.7% to 39%.
Estimated monthly branded searches for Wahl worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.
Estimated monthly branded searches for Braun worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

Where does Gillette compete?

Gillette is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Body trimmer brands	2nd of 5	39%	Shown above
Shaving cream	2nd of 6	38.4%	Show ranking
Shaver and razor brands	2nd of 7	45%	Show ranking
Razor blade brands	1st of 5	54.6%	Show ranking

How is Gillette measured?

Brandwave collects information about searches that people make online using Gillette’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms