How popular isManscaped in search?
In September 2026, there were an estimated 368K branded searches for Manscaped worldwide which held steady over the last 12 months. Manscaped holds 22.1% estimated Share of Search among men's grooming brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Jack Black73.4%
Manscaped22.1%
Nivea Men4.5%
Bulldog0.04%
Wahl<0.01%
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Which men's grooming brands compete with Manscaped?
Share of Search by month for Jack Black, Manscaped, Nivea Men. The figures are in the table below the chart.
View monthly share of search table
| Month | Jack Black | Manscaped | Nivea Men | Bulldog | Wahl |
|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 22.1% | 4.5% | 0.05% | <0.01% |
| Nov 2025 | 65.5% | 29.5% | 4.9% | 0.04% | <0.01% |
| Dec 2025 | 77.7% | 19.1% | 3.1% | 0.03% | <0.01% |
| Jan 2026 | 80.5% | 16.2% | 3.3% | 0.04% | <0.01% |
| Feb 2026 | 73.4% | 22.1% | 4.5% | 0.04% | <0.01% |
| Mar 2026 | 83% | 13.6% | 3.4% | 0.04% | <0.01% |
| Apr 2026 | 83.5% | 13.7% | 2.8% | 0.03% | <0.01% |
| May 2026 | 73.4% | 22.1% | 4.5% | 0.05% | <0.01% |
| Jun 2026 | 69.3% | 25.5% | 5.1% | 0.04% | <0.01% |
| Jul 2026 | 72.7% | 21.9% | 5.4% | 0.04% | <0.01% |
| Aug 2026 | 83.5% | 13.7% | 2.8% | 0.02% | <0.01% |
| Sep 2026 | 73.4% | 22.1% | 4.5% | 0.04% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.4% | 1.2M | -45.5% | -10.1 points | |
| 2, held 2nd | 22.1% | 368K | 0% | +8.4 points | |
| 3, held 3rd | 4.5% | 74K | 0% | +1.7 points | |
| 4, held 4th | 0.04% | 740 | +13.8% | 0 points | |
| 5, held 5th | <0.01% | 40 | +33.3% | 0 points |
73.4%
Held 1st. 1.2M estimated branded searches, -45.5% vs prior month. Share -10.1 points.
22.1%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +8.4 points.
4.5%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +1.7 points.
4.
Bulldog0.04%
Held 4th. 740 estimated branded searches, +13.8% vs prior month. Share 0 points.
5.
Wahl<0.01%
Held 5th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.
Compare search popularity between Manscaped and its closest rivals
Every comparison with Manscaped
7 comparisons
How has branded search demand for Manscaped changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Manscaped worldwide held steady at 368K.
- Across the 12 months ending September 2026, Manscaped’s estimated Share of Search among men's grooming brands worldwide peaked at 29.5% in November 2025 and was lowest at 13.6% in March 2026.
How did search popularity change for men's grooming brands worldwide in September 2026?
5 changes
In September 2026, Manscaped gained estimated Share of Search among men's grooming brands worldwide, from 13.7% to 22.1%.
In September 2026, Nivea Men gained estimated Share of Search among men's grooming brands worldwide, from 2.8% to 4.5%.
In September 2026, Jack Black lost estimated Share of Search among men's grooming brands worldwide, from 83.5% to 73.4%.
Estimated monthly branded searches for Wahl worldwide rose 100% over 12 measured months, from 20 to 40 in September 2026.
Estimated monthly branded searches for Bulldog worldwide fell 14.9% over 12 measured months, from 870 to 740 in September 2026.
Where does Manscaped compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Body trimmer brands | 3rd of 5 | 18.7% | Show ranking |
| Men's grooming brands | 2nd of 5 | 22.1% | Shown above |
How is Manscaped measured?
Brandwave collects information about searches that people make online using Manscaped’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- manscaped
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Is Manscaped your brand?
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