La Roche-Posay vs Vaseline:Which is more popular?
In September 2026, La Roche-Posay had more branded searches than Vaseline among body care brands worldwide. La Roche-Posay had about 1.8 million branded searches, while Vaseline had 1.5 million. La Roche-Posay made up 25.7% of all body care brand searches we track, and Vaseline accounted for 21.4%. When we asked ChatGPT and Google AI Overviews about body care brands, La Roche-Posay appeared in three of the five answers and Vaseline in none.
Who do people search for more?
La Roche-Posay, about 20% more searches than Vaseline
Who does AI mention more?
La Roche-Posay, mentioned in 3 of 5 answers, Vaseline in 0
Who does AI recommend more?
La Roche-Posay, the only one of the two named
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Top body care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Vaseline did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Naturium4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sol de Janeiro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vaseline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bio-Oil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trilogy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palmer's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body care brands
5 answers
Asked ChatGPT
“Which body care brand should I buy?”
Asked ChatGPT
“What are the best body care brands?”
Asked ChatGPT
“What's the best body care brand for dry skin?”
Searched Google, AI Overview
“body care brands”
Searched Google, AI Overview
“best body care”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is La Roche-Posay or Vaseline more popular in search?
This chart shows how often people search Google for La Roche-Posay and Vaseline by name. Each line represents a brand's share of searches for all nine body care brands we track, month by month, from English-language searches worldwide.
Share of searches by month for La Roche-Posay, Vaseline. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Vaseline | CeraVe | Sol de Janeiro | Bio-Oil | Aveeno | Trilogy | Naturium | Palmer's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.8% | 17% | 22.8% | 22.8% | 5.6% | 4.1% | 2.1% | 1.7% | 1.1% |
| Nov 2025 | 21.3% | 18.2% | 17.4% | 31.8% | 4.3% | 3.4% | 1.3% | 1.6% | 0.86% |
| Dec 2025 | 20.2% | 15.7% | 16.5% | 36.9% | 4.1% | 3.4% | 1.2% | 1.2% | 0.82% |
| Jan 2026 | 25.6% | 18.6% | 21% | 21% | 5.2% | 4.3% | 1.9% | 1.5% | 1% |
| Feb 2026 | 28.1% | 16.5% | 22.9% | 18.8% | 5.6% | 3.9% | 1.7% | 1.4% | 1.1% |
| Mar 2026 | 30.9% | 14.7% | 20.6% | 20.6% | 5.1% | 4.1% | 1.5% | 1.5% | 1% |
| Apr 2026 | 32.1% | 15.3% | 21.4% | 17.6% | 5.3% | 4.2% | 1.6% | 1.6% | 1.1% |
| May 2026 | 32.9% | 13.1% | 22% | 18% | 5.4% | 3.9% | 1.6% | 2% | 1.1% |
| Jun 2026 | 28.7% | 14% | 23.5% | 19.2% | 5.8% | 4.2% | 1.7% | 1.7% | 1.2% |
| Jul 2026 | 28.5% | 13.8% | 23.2% | 19.1% | 5.7% | 4.3% | 1.7% | 2.6% | 1.1% |
| Aug 2026 | 28.2% | 16.4% | 23.1% | 18.9% | 4.6% | 4.2% | 1.7% | 1.7% | 1.1% |
| Sep 2026 | 25.7% | 21.4% | 21.1% | 17.1% | 5.2% | 4.7% | 1.9% | 1.5% | 1.3% |
How has the La Roche-Posay and Vaseline comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of Vaseline in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among body care brands worldwide moved from 22.8% to 25.7%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, Vaseline’s share of searches among body care brands worldwide moved from 17% to 21.4%, and its estimated monthly branded searches moved from 1.4M to 1.5M.
How did search popularity change for body care brands worldwide in September 2026?
2 changes
In September 2026, Vaseline overtook CeraVe and Sol de Janeiro to rank 2nd among body care brands worldwide, with 21.4% of the searches.
In September 2026, La Roche-Posay lost share of searches among body care brands worldwide, from 28.2% to 25.7%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using La Roche-Posay’s and Vaseline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
La Roche-Posay
1 branded search term
- la roche posay
Vaseline
4 branded search terms
- vaseline
- vaseline body lotion
- vaseline lotions
- vaseline rosy lips
Other head-to-heads among body care brands
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