Brandwave

How popular isLa Roche-Posay in search?

In September 2026, there were an estimated 1.8M branded searches for La Roche-Posay worldwide which held steady over the last 12 months. La Roche-Posay holds 34.9% estimated Share of Search among pharmacy skincare brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. La Roche-Posay34.9%
  2. CeraVe28.6%
  3. Cetaphil19.1%
  4. Eucerin12.8%
  5. Avène4.7%
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Which pharmacy skincare brands compete with La Roche-Posay?

La Roche-Posay against pharmacy skincare brands worldwide, by month

Share of Search by month for La Roche-Posay, CeraVe, Cetaphil, Eucerin, Avène. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayCeraVeCetaphilEucerinAvène
Oct 202532.5%32.5%17.7%11.9%5.3%
Nov 202534.6%28.2%18.8%12.7%5.7%
Dec 202537.1%30.3%16.5%11.1%5%
Jan 202635.4%28.9%19.3%10.6%5.8%
Feb 202637.1%30.3%16.5%11.1%5%
Mar 202639.2%26.2%17.5%11.8%5.3%
Apr 202639.2%26.2%17.5%11.8%5.3%
May 202640.5%27.1%14.8%12.2%5.4%
Jun 202637.1%30.3%16.5%11.1%5%
Jul 202637.1%30.3%16.5%11.1%5%
Aug 202637.1%30.3%16.5%11.1%5%
Sep 202634.9%28.6%19.1%12.8%4.7%

  1. 1.La Roche-Posay

    34.9%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -2.2 points.

  2. 2.CeraVe

    28.6%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -1.7 points.

  3. 3.Cetaphil

    19.1%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share +2.5 points.

  4. 4.Eucerin

    12.8%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +1.7 points.

  5. 5.Avène

    4.7%

    Held 5th. 246K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

Compare search popularity between La Roche-Posay and its closest rivals

Every comparison with La Roche-Posay

How has branded search demand for La Roche-Posay changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for La Roche-Posay worldwide held steady at 1.8M.
  • Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among pharmacy skincare brands worldwide increased from 32.5% to 34.9%.
  • Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among pharmacy skincare brands worldwide peaked at 40.5% in May 2026 and was lowest at 32.5% in October 2025.
  • Across the 12 months ending September 2026, La Roche-Posay rose from 2nd to 1st among pharmacy skincare brands worldwide.

How did search popularity change for pharmacy skincare brands worldwide in September 2026?

  1. In September 2026, Cetaphil gained estimated Share of Search among pharmacy skincare brands worldwide, from 16.5% to 19.1%.

  2. In September 2026, Eucerin gained estimated Share of Search among pharmacy skincare brands worldwide, from 11.1% to 12.8%.

  3. In September 2026, La Roche-Posay lost estimated Share of Search among pharmacy skincare brands worldwide, from 37.1% to 34.9%.

  4. In September 2026, CeraVe lost estimated Share of Search among pharmacy skincare brands worldwide, from 30.3% to 28.6%.

  5. Estimated monthly branded searches for Avène worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

Where does La Roche-Posay compete?

La Roche-Posay is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands1st of 2016.2%Show ranking
Face cleanser brands1st of 1417.1%Show ranking
Cleansers1st of 627.3%Show ranking
Eye creams1st of 627.6%Show ranking
Moisturiser brands1st of 528.7%Show ranking
Eye makeup remover brands1st of 729.2%Show ranking
Face wash brands1st of 531.3%Show ranking
Pharmacy skincare brands1st of 534.9%Shown above
Acne treatments1st of 635.5%Show ranking
SPF brands1st of 636.2%Show ranking
Sensitive skin brands1st of 538.1%Show ranking
Retinol serums1st of 642.9%Show ranking
Sunscreen brands1st of 1143.2%Show ranking
Micellar water brands1st of 443.7%Show ranking
Sun cream brands1st of 548.6%Show ranking
Toners1st of 649%Show ranking
Baby sunscreen1st of 652.5%Show ranking
Face sunscreen brands1st of 561.7%Show ranking

How is La Roche-Posay measured?

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • la roche posay

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How the Brand Demand Index is measured

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