ChapStick vs La Roche-Posay:Which is more popular?
In September 2026, ChapStick had more branded searches than La Roche-Posay among lip care brands worldwide. ChapStick had about 135,000 branded searches, while La Roche-Posay had 9,900. ChapStick made up 9.2% of all lip care brand searches we track, and La Roche-Posay accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about lip care brands, La Roche-Posay appeared in three of the five answers and ChapStick in none.
Who do people search for more?
ChapStick, about 14 searches for every 1 for La Roche-Posay
Who does AI mention more?
La Roche-Posay, mentioned in 3 of 5 answers, ChapStick in 0
Who does AI recommend more?
La Roche-Posay, the only one of the two named
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Top lip care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ChapStick did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Aquaphor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Summer Fridays2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Burt's Bees0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- ChapStick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blistex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carmex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lanolips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lip care brands
5 answers
Asked ChatGPT
“Which lip care brand should I buy?”
Asked ChatGPT
“What are the best lip care brands?”
Asked ChatGPT
“What's the best lip care brand for dry lips?”
Searched Google, AI Overview
“hydrating lip treatment”
Searched Google, AI Overview
“moisturising lip balm”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ChapStick or La Roche-Posay more popular in search?
This chart shows how often people search Google for ChapStick and La Roche-Posay by name. Each line represents a brand's share of searches for all nine lip care brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ChapStick, La Roche-Posay. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aquaphor | Burt's Bees | ChapStick | Summer Fridays | Blistex | Carmex | Lanolips | La Roche-Posay | CeraVe |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 9.8% | 9.7% | 14.4% | 6.4% | 7.9% | 2.9% | 0.47% | 0.26% |
| Nov 2025 | 44.9% | 11.2% | 9% | 16.5% | 6.1% | 7.4% | 4.1% | 0.54% | 0.24% |
| Dec 2025 | 44.8% | 9.1% | 9% | 16.5% | 7.4% | 7.4% | 4.9% | 0.54% | 0.3% |
| Jan 2026 | 49.7% | 8.3% | 10% | 10% | 8.2% | 8.2% | 4.5% | 0.74% | 0.33% |
| Feb 2026 | 50.6% | 8.4% | 10.1% | 10.1% | 6.8% | 8.3% | 4.6% | 0.61% | 0.5% |
| Mar 2026 | 51.5% | 8.5% | 10.3% | 10.3% | 6.9% | 8.4% | 3.1% | 0.62% | 0.34% |
| Apr 2026 | 54.3% | 9% | 8.9% | 8.9% | 7.3% | 7.3% | 3.3% | 0.65% | 0.36% |
| May 2026 | 55.1% | 9.1% | 9% | 9% | 6.1% | 7.4% | 3.3% | 0.66% | 0.29% |
| Jun 2026 | 59.1% | 6.6% | 9.7% | 7.9% | 6.5% | 6.5% | 2.9% | 0.58% | 0.26% |
| Jul 2026 | 57.1% | 7.7% | 9.4% | 9.4% | 6.3% | 6.3% | 2.8% | 0.69% | 0.37% |
| Aug 2026 | 57.1% | 7.7% | 9.4% | 9.4% | 6.3% | 6.3% | 2.8% | 0.69% | 0.37% |
| Sep 2026 | 55.8% | 9.3% | 9.2% | 9.2% | 6.1% | 6.1% | 3.4% | 0.67% | 0.37% |
How has the ChapStick and La Roche-Posay comparison changed over the last 12 months?
3 findings
- ChapStick was ahead of La Roche-Posay in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ChapStick’s share of searches among lip care brands worldwide moved from 9.7% to 9.2%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among lip care brands worldwide moved from 0.47% to 0.67%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for lip care brands worldwide in September 2026?
3 changes
In September 2026, Burt's Bees overtook ChapStick and Summer Fridays to rank 2nd among lip care brands worldwide, with 9.3% of the searches.
ChapStick’s share of searches among lip care brands worldwide has lost ground for 3 months in a row, from 9.7% to 9.2% in September 2026.
Estimated monthly branded searches for La Roche-Posay worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ChapStick’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ChapStick
1 branded search term
- chapstick
La Roche-Posay
1 branded search term
- la roche posay lip balm
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