Avène vs La Roche-Posay:Which is searched more?
In September 2026, La Roche-Posay had more branded searches than Avène among pharmacy skincare brands worldwide. La Roche-Posay was estimated to have 1.8M branded searches compared to Avène’s 246K, and held a 27.3% Share of Search versus Avène’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Avène or La Roche-Posay?
Compare the dermatologist-recommended pharmacy skincare brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for La Roche-Posay, Avène. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | CeraVe | La Roche-Posay | Eucerin | Avène |
|---|---|---|---|---|---|
| Oct 2025 | 29% | 31.9% | 25.5% | 9.4% | 4.2% |
| Nov 2025 | 29.2% | 28.9% | 27.4% | 10.1% | 4.5% |
| Dec 2025 | 28% | 30.6% | 28.9% | 8.7% | 3.9% |
| Jan 2026 | 29.7% | 29.5% | 27.8% | 8.4% | 4.6% |
| Feb 2026 | 27.4% | 30.1% | 29.6% | 8.9% | 4% |
| Mar 2026 | 25.8% | 27.7% | 32.4% | 9.7% | 4.4% |
| Apr 2026 | 25.8% | 27.8% | 32.4% | 9.7% | 4.3% |
| May 2026 | 24% | 28.1% | 33.4% | 10% | 4.5% |
| Jun 2026 | 26.4% | 30.2% | 30.2% | 9.1% | 4.1% |
| Jul 2026 | 27.7% | 29.8% | 29.7% | 8.9% | 4% |
| Aug 2026 | 27.5% | 30.2% | 29.5% | 8.9% | 4% |
| Sep 2026 | 30.5% | 28.5% | 27.3% | 10% | 3.7% |
How has the Avène and La Roche-Posay comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of Avène in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avène’s estimated Share of Search among pharmacy skincare brands worldwide moved from 4.2% to 3.7%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among pharmacy skincare brands worldwide moved from 25.5% to 27.3%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for pharmacy skincare brands worldwide in September 2026?
3 changes
In September 2026, Cetaphil overtook CeraVe and La Roche-Posay to become the leader among pharmacy skincare brands worldwide, with 30.5% estimated Share of Search.
In September 2026, La Roche-Posay lost estimated Share of Search among pharmacy skincare brands worldwide, from 29.5% to 27.3%.
Estimated monthly branded searches for Avène worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Other head-to-heads among pharmacy skincare brands
How each brand is measured
Brandwave collects information about searches that people make online using Avène’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Avène
1 branded search term
- avene
La Roche-Posay
1 branded search term
- la roche posay
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