Kiehl's vs La Roche-Posay:Which is more popular by branded search?
In August 2026, La Roche-Posay had more branded searches than Kiehl's among eye creams worldwide. La Roche-Posay was estimated to have 2.2M branded searches compared to Kiehl's’ 550K, and held a 33% Share of Search versus Kiehl's’ 8.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kiehl's or La Roche-Posay?
Compare the eye creams shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for La Roche-Posay, Kiehl's. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Estée Lauder | Clinique | Kiehl's | The Ordinary |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 25.9% | 17.3% | 11.7% | 9.5% | 3.2% |
| Nov 2025 | 25.8% | 24.4% | 20% | 13.3% | 13.3% | 3.1% |
| Dec 2025 | 29% | 27.3% | 18.3% | 12.2% | 10% | 3.1% |
| Jan 2026 | 32.3% | 30.4% | 13.6% | 11.2% | 9.1% | 3.5% |
| Feb 2026 | 32.7% | 32.1% | 14.3% | 9.6% | 7.9% | 3.3% |
| Mar 2026 | 29% | 33.9% | 15.1% | 10.2% | 8.3% | 3.5% |
| Apr 2026 | 30.4% | 35.4% | 12.9% | 10.6% | 7.1% | 3.5% |
| May 2026 | 30.1% | 35.8% | 13.1% | 10.8% | 7.2% | 3% |
| Jun 2026 | 33.3% | 33.2% | 12.2% | 10% | 8.2% | 3.1% |
| Jul 2026 | 33.8% | 33.7% | 12.4% | 10.1% | 6.8% | 3.1% |
| Aug 2026 | 33.8% | 33% | 12.1% | 9.9% | 8.1% | 2.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kiehl's and La Roche-Posay comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of Kiehl's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among eye creams worldwide moved from 9.5% to 8.1%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among eye creams worldwide moved from 25.9% to 33%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
How did search popularity change for eye creams worldwide in August 2026?
2 changes
In August 2026, Kiehl's gained estimated Share of Search among eye creams worldwide, from 6.8% to 8.1%.
In August 2026, La Roche-Posay lost estimated Share of Search among eye creams worldwide, from 33.7% to 33%.
How each brand is measured
Brandwave collects information about searches that people make online using Kiehl's’ and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kiehl's
1 branded search term
- kiehls
La Roche-Posay
1 branded search term
- la roche posay
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