Brandwave

How popular isLa Roche-Posay?

In September 2026, people searched for La Roche-Posay by name about 1.9 million times worldwide, about the same as the previous year. These searches made up 37.6% of all global face moisturizer brand searches, placing La Roche-Posay first out of five brands. When we asked both ChatGPT and Google AI Overviews about face moisturizer brands, La Roche-Posay appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

La Roche-Posay is the most searched of 5 competitors and the second most recommended in AI answers.

  1. La Roche-PosayShare of searches 37.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. CeraVeShare of searches 30.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. CetaphilShare of searches 20.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. AveenoShare of searches 6.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. VanicreamShare of searches 4.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top face moisturizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. La Roche-Posay is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. Vanicream3rd
  4. Cetaphil–
  5. Aveeno–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanicream4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about face moisturizer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which face moisturizer brands compete with La Roche-Posay?

La Roche-Posay against face moisturizer brands worldwide, by month

Share of searches by month for La Roche-Posay, CeraVe, Cetaphil, Aveeno, Vanicream. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeCetaphilAveenoVanicream
Oct 202535.5%35.5%19.4%6.4%3.2%
Nov 202538.3%31.3%20.8%6.2%3.4%
Dec 202539.6%32.4%17.7%6.8%3.6%
Jan 202638.2%31.2%20.8%6.3%3.4%
Feb 202640.1%32.8%17.9%5.6%3.6%
Mar 202643.1%28.8%19.2%5.7%3.2%
Apr 202643.1%28.8%19.2%5.7%3.2%
May 202645.2%30.2%16.5%5.4%2.7%
Jun 202640%32.7%17.9%5.8%3.6%
Jul 202640%32.6%17.8%6%3.6%
Aug 202640%32.6%17.8%6%3.6%
Sep 202637.6%30.8%20.5%6.9%4.1%

  1. 1.La Roche-Posay

    37.6%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -2.3 points.

  2. 2.CeraVe

    30.8%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -1.8 points.

  3. 3.Cetaphil

    20.5%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share +2.7 points.

  4. 4.Aveeno

    6.9%

    Held 4th. 336K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Vanicream

    4.1%

    Held 5th. 201K estimated branded searches, 0% vs prior month. Share +0.5 points.

Compare popularity between La Roche-Posay and its closest rivals

Every comparison with La Roche-Posay

67 comparisons

How has branded search demand for La Roche-Posay changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for La Roche-Posay worldwide held steady at 1.9M.
  • Across the 12 months ending September 2026, La Roche-Posay’s share of searches among face moisturizer brands worldwide increased from 35.5% to 37.6%.
  • Across the 12 months ending September 2026, La Roche-Posay’s share of searches among face moisturizer brands worldwide peaked at 45.2% in May 2026 and was lowest at 35.5% in October 2025.
  • Across the 12 months ending September 2026, La Roche-Posay rose from 2nd to 1st among face moisturizer brands worldwide.

How did search popularity change for face moisturizer brands worldwide in September 2026?

5 changes

  1. In September 2026, Cetaphil gained share of searches among face moisturizer brands worldwide, from 17.8% to 20.5%.

  2. In September 2026, Aveeno gained share of searches among face moisturizer brands worldwide, from 6% to 6.9%.

  3. In September 2026, Vanicream gained share of searches among face moisturizer brands worldwide, from 3.6% to 4.1%.

  4. In September 2026, La Roche-Posay lost share of searches among face moisturizer brands worldwide, from 40% to 37.6%.

  5. In September 2026, CeraVe lost share of searches among face moisturizer brands worldwide, from 32.6% to 30.8%.

How are La Roche-Posay’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • la roche posay
  • la roche posay lip balm
  • la roche posay men
  • la roche posay vitamin c

Do you work for La Roche-Posay? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does La Roche-Posay compete?

La Roche-Posay is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands3rd of 2213.2%Show ranking
Face cleanser brands1st of 1516.8%Show ranking
Moisturizer brands1st of 1120.4%Show ranking
Body care brands1st of 925.7%Show ranking
Cleansers1st of 627.3%Show ranking
Eye creams1st of 627.6%Show ranking
Eye makeup remover brands1st of 729.2%Show ranking
SPF brands1st of 1029.9%Show ranking
Face wash brands1st of 630.3%Show ranking
Pharmacy skincare brands1st of 534.9%Show ranking
Acne treatments1st of 635.5%Show ranking
Sensitive skin brands1st of 636.6%Show ranking
Face moisturizer brands1st of 537.6%Shown above
Sunscreen brands1st of 1342.3%Show ranking
Retinol serums1st of 642.9%Show ranking
Micellar water brands1st of 443.7%Show ranking
Sun cream brands1st of 846.2%Show ranking
Toners1st of 649%Show ranking
Baby sunscreen1st of 652.5%Show ranking
Men's grooming brands6th of 90.03%Show ranking
Face sunscreen brands1st of 660.4%Show ranking
Lip care brands8th of 90.67%Show ranking
Vitamin C serum brands4th of 126.8%Show ranking
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