CeraVe vs La Roche-Posay:Which is more popular?
In September 2026, La Roche-Posay had more branded searches than CeraVe among face moisturizer brands worldwide. La Roche-Posay had about 1.8 million branded searches, while CeraVe had 1.5 million. La Roche-Posay made up 37.6% of all face moisturizer brand searches we track, and CeraVe accounted for 30.8%. When we asked ChatGPT and Google AI Overviews about face moisturizer brands, CeraVe appeared in all five answers and La Roche-Posay in four. CeraVe was mentioned before La Roche-Posay in three out of four answers.
Who do people search for more?
La Roche-Posay, about 22% more searches than CeraVe
Who does AI mention more?
CeraVe, mentioned in every answer we collected
Who does AI recommend more?
CeraVe, named ahead of La Roche-Posay in 3 of 4 answers
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Top face moisturizer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CeraVe appeared in all five answers. La Roche-Posay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CeraVe was listed before La Roche-Posay in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- CeraVe1st
- La Roche-Posay2nd
Vanicream3rd
Cetaphil–
Aveeno–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vanicream4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about face moisturizer brands
5 answers
Asked ChatGPT
“Which face moisturizer brand should I buy?”
Asked ChatGPT
“What are the best face moisturizer brands?”
Asked ChatGPT
“What's the best face moisturizer brand for daily skincare?”
Searched Google, AI Overview
“best face moisturizer”
Searched Google, AI Overview
“moisturizer for dry skin”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is CeraVe or La Roche-Posay more popular in search?
This chart shows how often people search Google for CeraVe and La Roche-Posay by name. Each line represents a brand's share of searches for all five face moisturizer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for La Roche-Posay, CeraVe. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | CeraVe | Cetaphil | Aveeno | Vanicream |
|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 35.5% | 19.4% | 6.4% | 3.2% |
| Nov 2025 | 38.3% | 31.3% | 20.8% | 6.2% | 3.4% |
| Dec 2025 | 39.6% | 32.4% | 17.7% | 6.8% | 3.6% |
| Jan 2026 | 38.2% | 31.2% | 20.8% | 6.3% | 3.4% |
| Feb 2026 | 40.1% | 32.8% | 17.9% | 5.6% | 3.6% |
| Mar 2026 | 43.1% | 28.8% | 19.2% | 5.7% | 3.2% |
| Apr 2026 | 43.1% | 28.8% | 19.2% | 5.7% | 3.2% |
| May 2026 | 45.2% | 30.2% | 16.5% | 5.4% | 2.7% |
| Jun 2026 | 40% | 32.7% | 17.9% | 5.8% | 3.6% |
| Jul 2026 | 40% | 32.6% | 17.8% | 6% | 3.6% |
| Aug 2026 | 40% | 32.6% | 17.8% | 6% | 3.6% |
| Sep 2026 | 37.6% | 30.8% | 20.5% | 6.9% | 4.1% |
How has the CeraVe and La Roche-Posay comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of CeraVe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CeraVe’s share of searches among face moisturizer brands worldwide moved from 35.5% to 30.8%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among face moisturizer brands worldwide moved from 35.5% to 37.6%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for face moisturizer brands worldwide in September 2026?
2 changes
In September 2026, La Roche-Posay lost share of searches among face moisturizer brands worldwide, from 40% to 37.6%.
In September 2026, CeraVe lost share of searches among face moisturizer brands worldwide, from 32.6% to 30.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CeraVe’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CeraVe
1 branded search term
- cerave
La Roche-Posay
1 branded search term
- la roche posay
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