Brandwave

How popular isVanicream?

In September 2026, people searched for Vanicream by name about 201,000 times worldwide, a 21.8% increase from the previous year. These searches made up 4.1% of all global face moisturizer brand searches, placing Vanicream fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about face moisturizer brands, Vanicream appeared in four of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Vanicream is the fifth most searched of 5 competitors and the third most recommended in AI answers.

  1. La Roche-PosayShare of searches 37.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. CeraVeShare of searches 30.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. CetaphilShare of searches 20.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. AveenoShare of searches 6.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. VanicreamShare of searches 4.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top face moisturizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vanicream was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vanicream is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. Vanicream3rd
  4. Cetaphil–
  5. Aveeno–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanicream4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about face moisturizer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which face moisturizer brands compete with Vanicream?

Vanicream against face moisturizer brands worldwide, by month

Share of searches by month for La Roche-Posay, CeraVe, Cetaphil, Aveeno, Vanicream. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeCetaphilAveenoVanicream
Oct 202535.5%35.5%19.4%6.4%3.2%
Nov 202538.3%31.3%20.8%6.2%3.4%
Dec 202539.6%32.4%17.7%6.8%3.6%
Jan 202638.2%31.2%20.8%6.3%3.4%
Feb 202640.1%32.8%17.9%5.6%3.6%
Mar 202643.1%28.8%19.2%5.7%3.2%
Apr 202643.1%28.8%19.2%5.7%3.2%
May 202645.2%30.2%16.5%5.4%2.7%
Jun 202640%32.7%17.9%5.8%3.6%
Jul 202640%32.6%17.8%6%3.6%
Aug 202640%32.6%17.8%6%3.6%
Sep 202637.6%30.8%20.5%6.9%4.1%

  1. 1.La Roche-Posay

    37.6%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -2.3 points.

  2. 2.CeraVe

    30.8%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -1.8 points.

  3. 3.Cetaphil

    20.5%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share +2.7 points.

  4. 4.Aveeno

    6.9%

    Held 4th. 336K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Vanicream

    4.1%

    Held 5th. 201K estimated branded searches, 0% vs prior month. Share +0.5 points.

Compare popularity between Vanicream and its closest rivals

Every comparison with Vanicream

32 comparisons

How has branded search demand for Vanicream changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vanicream worldwide rose from 165K to 201K.
  • Across the 12 months ending September 2026, Vanicream’s share of searches among face moisturizer brands worldwide increased from 3.2% to 4.1%.
  • Across the 12 months ending September 2026, Vanicream’s share of searches among face moisturizer brands worldwide peaked at 4.1% in September 2026 and was lowest at 2.7% in May 2026.

How did search popularity change for face moisturizer brands worldwide in September 2026?

5 changes

  1. In September 2026, Cetaphil gained share of searches among face moisturizer brands worldwide, from 17.8% to 20.5%.

  2. In September 2026, Aveeno gained share of searches among face moisturizer brands worldwide, from 6% to 6.9%.

  3. In September 2026, Vanicream gained share of searches among face moisturizer brands worldwide, from 3.6% to 4.1%.

  4. In September 2026, La Roche-Posay lost share of searches among face moisturizer brands worldwide, from 40% to 37.6%.

  5. In September 2026, CeraVe lost share of searches among face moisturizer brands worldwide, from 32.6% to 30.8%.

How are Vanicream’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Vanicream’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vanicream

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How the Brand Demand Index is measured

Where does Vanicream compete?

Vanicream is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands18th of 221.4%Show ranking
Face cleanser brands14th of 151.8%Show ranking
Moisturizer brands10th of 112.2%Show ranking
Face wash brands6th of 63.3%Show ranking
Sensitive skin brands6th of 64%Show ranking
Face moisturizer brands5th of 54.1%Shown above
Body wash and soap brands5th of 94.7%Show ranking
Deodorant and body care brands6th of 107.6%Show ranking
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