Cetaphil vs Vanicream:Which is searched more?
In September 2026, Cetaphil had more branded searches than Vanicream among face moisturizer brands worldwide. Cetaphil had about 1 million branded searches, while Vanicream had 201,000. Cetaphil made up 20.5% of all face moisturizer brand searches we track, and Vanicream accounted for 4.1%. These are worldwide searches for English-language branded terms.
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Is Cetaphil or Vanicream more popular in search?
Compare the face moisturizer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Cetaphil, Vanicream. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | CeraVe | Cetaphil | Aveeno | Vanicream |
|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 35.5% | 19.4% | 6.4% | 3.2% |
| Nov 2025 | 38.3% | 31.3% | 20.8% | 6.2% | 3.4% |
| Dec 2025 | 39.6% | 32.4% | 17.7% | 6.8% | 3.6% |
| Jan 2026 | 38.2% | 31.2% | 20.8% | 6.3% | 3.4% |
| Feb 2026 | 40.1% | 32.8% | 17.9% | 5.6% | 3.6% |
| Mar 2026 | 43.1% | 28.8% | 19.2% | 5.7% | 3.2% |
| Apr 2026 | 43.1% | 28.8% | 19.2% | 5.7% | 3.2% |
| May 2026 | 45.2% | 30.2% | 16.5% | 5.4% | 2.7% |
| Jun 2026 | 40% | 32.7% | 17.9% | 5.8% | 3.6% |
| Jul 2026 | 40% | 32.6% | 17.8% | 6% | 3.6% |
| Aug 2026 | 40% | 32.6% | 17.8% | 6% | 3.6% |
| Sep 2026 | 37.6% | 30.8% | 20.5% | 6.9% | 4.1% |
How has the Cetaphil and Vanicream comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of Vanicream in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among face moisturizer brands worldwide moved from 19.4% to 20.5%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Vanicream’s share of searches among face moisturizer brands worldwide moved from 3.2% to 4.1%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for face moisturizer brands worldwide in September 2026?
2 changes
In September 2026, Cetaphil gained share of searches among face moisturizer brands worldwide, from 17.8% to 20.5%.
In September 2026, Vanicream gained share of searches among face moisturizer brands worldwide, from 3.6% to 4.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cetaphil’s and Vanicream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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