Brandwave

How popular isVanicream?

In September 2026, people searched for Vanicream by name about 201,000 times worldwide, a 21.8% increase from the previous year. These searches made up 3.3% of all global face wash brand searches, placing Vanicream sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about face wash brands, Vanicream appeared in three of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Vanicream is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. La Roche-PosayShare of searches 30.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. CeraVeShare of searches 24.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. CetaphilShare of searches 16.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. NeutrogenaShare of searches 15.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. VanicreamShare of searches 3.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top face wash brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vanicream was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Vanicream is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Cetaphil2nd
  3. La Roche-Posay3rd
  4. Vanicream4th
  5. Neutrogena5th
  6. Simple6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cetaphil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vanicream3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neutrogena2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Simple2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about face wash brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which face wash brands compete with Vanicream?

Vanicream against face wash brands worldwide, by month

Share of searches by month for La Roche-Posay, CeraVe, Cetaphil, Neutrogena, Simple, Vanicream. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeCetaphilNeutrogenaSimpleVanicream
Oct 202529.9%29.9%16.3%16.9%4.3%2.7%
Nov 202532.8%26.8%17.9%14.9%4.8%2.9%
Dec 202533.6%27.4%15%16.2%4.8%3%
Jan 202632.5%26.5%17.7%15.7%4.7%2.9%
Feb 202633.8%27.6%15.1%15.6%4.9%3%
Mar 202636.6%24.4%16.3%15.7%4.3%2.7%
Apr 202636.3%24.3%16.2%15.3%5.2%2.7%
May 202637.6%25.1%13.7%15.9%5.4%2.3%
Jun 202633.7%27.5%15%14.9%5.8%3%
Jul 202633.4%27.3%14.9%14.3%7%3%
Aug 202632.4%26.4%14.5%17%6.9%2.9%
Sep 202630.3%24.8%16.6%15.5%9.5%3.3%

  1. 1.La Roche-Posay

    30.3%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -2.1 points.

  2. 2.CeraVe

    24.8%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -1.6 points.

  3. 3.Cetaphil

    16.6%

    Moved from 4th to 3rd. 1M estimated branded searches, 0% vs prior month. Share +2.1 points.

  4. 4.Neutrogena

    15.5%

    Moved from 3rd to 4th. 935K estimated branded searches, -20.4% vs prior month. Share -1.5 points.

  5. 5.Simple

    9.5%

    Held 5th. 574K estimated branded searches, +21.1% vs prior month. Share +2.7 points.

  6. 6.Vanicream

    3.3%

    Held 6th. 201K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare popularity between Vanicream and its closest rivals

Every comparison with Vanicream

33 comparisons

How has branded search demand for Vanicream changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vanicream worldwide rose from 165K to 201K.
  • Across the 12 months ending September 2026, Vanicream’s share of searches among face wash brands worldwide increased from 2.7% to 3.3%.
  • Across the 12 months ending September 2026, Vanicream’s share of searches among face wash brands worldwide peaked at 3.3% in September 2026 and was lowest at 2.3% in May 2026.

How did search popularity change for face wash brands worldwide in September 2026?

6 changes

  1. In September 2026, Cetaphil overtook Neutrogena to rank 3rd among face wash brands worldwide, with 16.6% of the searches.

  2. In September 2026, Simple gained share of searches among face wash brands worldwide, from 6.9% to 9.5%.

  3. In September 2026, La Roche-Posay lost share of searches among face wash brands worldwide, from 32.4% to 30.3%.

  4. In September 2026, CeraVe lost share of searches among face wash brands worldwide, from 26.4% to 24.8%.

  5. In September 2026, Neutrogena lost share of searches among face wash brands worldwide, from 17% to 15.5%.

  6. Estimated monthly branded searches for Vanicream worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

How are Vanicream’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Vanicream’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vanicream

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How the Brand Demand Index is measured

Where does Vanicream compete?

Vanicream is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands18th of 221.4%Show ranking
Face cleanser brands14th of 151.8%Show ranking
Moisturizer brands10th of 112.2%Show ranking
Face wash brands6th of 63.3%Shown above
Sensitive skin brands6th of 64%Show ranking
Face moisturizer brands5th of 54.1%Show ranking
Body wash and soap brands5th of 94.7%Show ranking
Deodorant and body care brands6th of 107.6%Show ranking
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