Kiehl's vs La Roche-Posay:Which is more popular?
In September 2026, Kiehl's had more branded searches than La Roche-Posay among men's grooming brands worldwide. Kiehl's had about 550,000 branded searches, while La Roche-Posay had 880. Kiehl's made up 18.1% of all men's grooming brand searches we track, and La Roche-Posay accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about men's grooming brands, Kiehl's and La Roche-Posay each appeared in two of the four answers. Kiehl's was mentioned before La Roche-Posay in two out of three answers.
Who do people search for more?
Kiehl's, about 625 searches for every 1 for La Roche-Posay
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Kiehl's, named ahead of La Roche-Posay in 2 of 3 answers
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Top men's grooming brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kiehl's was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. La Roche-Posay was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kiehl's was listed before La Roche-Posay in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Jack Black1st- Kiehl's2nd
Aesop3rd
Marlowe4th
La Roche-Posay5th
Manscaped–
Nivea Men–
Bulldog–
Wahl–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jack Black3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Aesop2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kiehl's2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- La Roche-Posay2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Marlowe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Manscaped0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Nivea Men0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bulldog0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Wahl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about men's grooming brands
4 answers
Asked ChatGPT
“Which men's grooming brand should I buy?”
Asked ChatGPT
“What are the best men's grooming brands?”
Asked ChatGPT
“What's the best men's grooming brand for everyday shaving?”
Searched Google, AI Overview
“men's grooming brands”
Searched Google, AI Overview
“men's grooming products”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kiehl's or La Roche-Posay more popular in search?
This chart shows how often people search Google for Kiehl's and La Roche-Posay by name. Each line represents a brand's share of searches for all nine men's grooming brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kiehl's, La Roche-Posay. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jack Black | Aesop | Kiehl's | Manscaped | Nivea Men | La Roche-Posay | Bulldog | Marlowe | Wahl |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.6% | 30% | 20.2% | 11% | 2.2% | 0.02% | 0.03% | 0.01% | <0.01% |
| Nov 2025 | 26.6% | 32.7% | 26.6% | 12% | 2% | 0.02% | 0.02% | <0.01% | <0.01% |
| Dec 2025 | 43% | 28.8% | 15.8% | 10.6% | 1.7% | 0.02% | 0.02% | <0.01% | <0.01% |
| Jan 2026 | 46.4% | 25.3% | 17.1% | 9.3% | 1.9% | 0.02% | 0.02% | <0.01% | <0.01% |
| Feb 2026 | 40.2% | 27.1% | 18.1% | 12.1% | 2.4% | 0.03% | 0.02% | 0.01% | <0.01% |
| Mar 2026 | 47.2% | 25.8% | 17.3% | 7.8% | 1.9% | 0.02% | 0.02% | <0.01% | <0.01% |
| Apr 2026 | 55.2% | 20.3% | 13.6% | 9.1% | 1.8% | 0.02% | 0.02% | <0.01% | <0.01% |
| May 2026 | 40.2% | 27.1% | 18.1% | 12.1% | 2.4% | 0.03% | 0.03% | 0.01% | <0.01% |
| Jun 2026 | 35.5% | 29.2% | 19.5% | 13.1% | 2.6% | 0.03% | 0.02% | 0.02% | <0.01% |
| Jul 2026 | 37.7% | 31.1% | 17% | 11.4% | 2.8% | 0.03% | 0.02% | 0.01% | <0.01% |
| Aug 2026 | 55.2% | 20.3% | 13.6% | 9.1% | 1.8% | 0.02% | 0.02% | <0.01% | <0.01% |
| Sep 2026 | 40.2% | 27.1% | 18.1% | 12.1% | 2.4% | 0.03% | 0.02% | <0.01% | <0.01% |
How has the Kiehl's and La Roche-Posay comparison changed over the last 12 months?
3 findings
- Kiehl's was ahead of La Roche-Posay in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kiehl's’ share of searches among men's grooming brands worldwide moved from 20.2% to 18.1%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among men's grooming brands worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches moved from 720 to 880.
How did search popularity change for men's grooming brands worldwide in September 2026?
2 changes
In September 2026, Kiehl's gained share of searches among men's grooming brands worldwide, from 13.6% to 18.1%.
Estimated monthly branded searches for La Roche-Posay worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kiehl's’ and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kiehl's
2 branded search terms
- kiehl s
- kiehls
La Roche-Posay
1 branded search term
- la roche posay men
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