Aveeno vs Nivea:Which is more popular?
In October 2026, Nivea had more branded searches than Aveeno among moisturizer brands worldwide. Nivea had about 214,000 branded searches, while Aveeno had 92,300. Nivea made up 11.8% of all moisturizer brand searches we track, and Aveeno accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about moisturizer brands, neither Aveeno nor Nivea appeared in any of the four answers.
Who do people search for more?
Nivea, about 2 searches for every 1 for Aveeno
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top moisturizer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Aveeno nor Nivea showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CeraVe1st
La Roche-Posay2nd
Cetaphil3rd
Neutrogena4th
Vanicream5th
Kiehl's6th
Clinique7th- Nivea–
Aveeno–
Drunk Elephant–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CeraVe4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cetaphil2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Vanicream2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Neutrogena2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Clinique1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kiehl's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Aveeno0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Drunk Elephant0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about moisturizer brands
4 answers
Asked ChatGPT
“Which moisturizer brand should I buy?”
Asked ChatGPT
“What are the best moisturizer brands?”
Asked ChatGPT
“What's the best moisturizer brand for dry skin?”
Searched Google, AI Overview
“face moisturizer”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“moisturizer for dry skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Aveeno or Nivea more popular in search?
This chart shows how often people search Google for Aveeno and Nivea by name. Each line represents a brand's share of searches for all 11 moisturizer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nivea, Aveeno. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cetaphil | CeraVe | La Roche-Posay | Nivea | Aveeno | Vanicream | Neutrogena | Clinique | Kiehl's | Drunk Elephant | Dermalogica |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 34.4% | 16.7% | 11.7% | 12.2% | 5.1% | 4.1% | 4.1% | 4.7% | 3.5% | 2.6% | 0.77% |
| Dec 2025 | 34.4% | 16.9% | 11.8% | 12.2% | 5.1% | 4.9% | 3.2% | 4.7% | 3.5% | 2.6% | 0.64% |
| Jan 2026 | 35.2% | 17.6% | 12.5% | 10.9% | 5.2% | 5.2% | 3.9% | 3.9% | 3.1% | 1.8% | 0.77% |
| Feb 2026 | 34% | 19.7% | 12.1% | 10.5% | 5.4% | 5.2% | 3.7% | 3.8% | 3% | 1.7% | 0.76% |
| Mar 2026 | 32.6% | 19.6% | 13.6% | 10.1% | 5.3% | 4.8% | 4.4% | 4.4% | 3% | 1.7% | 0.74% |
| Apr 2026 | 34.5% | 17.4% | 12.7% | 10.7% | 5.5% | 5.1% | 4.5% | 4.6% | 2.7% | 1.5% | 0.77% |
| May 2026 | 31.9% | 19.2% | 13.5% | 10.3% | 5.3% | 4.8% | 5% | 5.1% | 2.5% | 1.6% | 0.85% |
| Jun 2026 | 32.8% | 19.8% | 12% | 10.1% | 5.4% | 5.9% | 5.2% | 4.4% | 2.3% | 1.4% | 0.74% |
| Jul 2026 | 33.6% | 17.3% | 12.9% | 11% | 5.8% | 6% | 4.5% | 4.5% | 2.2% | 1.4% | 0.76% |
| Aug 2026 | 36.6% | 15.8% | 13.4% | 11.1% | 5.3% | 5.6% | 3.9% | 4% | 2.2% | 1.3% | 0.81% |
| Sep 2026 | 35.7% | 17.8% | 13.1% | 11% | 5.2% | 5.3% | 3.8% | 4% | 2.3% | 1.2% | 0.66% |
| Oct 2026 | 40.8% | 13.8% | 11.9% | 11.8% | 5.1% | 5% | 4.4% | 3.8% | 1.8% | 0.95% | 0.61% |
Nivea and Aveeno sell other things too, so only their searches that name this product count here, like “nivea face cream”.
How has branded search for Aveeno and Nivea changed worldwide over the last 12 months?
3 findings
- Nivea was ahead of Aveeno in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Aveeno’s share of searches among moisturizer brands worldwide held steady at 5.1%, and its estimated monthly branded searches moved from 74.6K to 92.3K.
- Across the 12 months ending October 2026, Nivea’s share of searches among moisturizer brands worldwide moved from 12.2% to 11.8%, and its estimated monthly branded searches moved from 178K to 214K.
How did search popularity change for moisturizer brands worldwide in October 2026?
2 changes
In October 2026, Nivea gained share of searches among moisturizer brands worldwide, from 11% to 11.8%.
Aveeno’s share of searches among moisturizer brands worldwide has lost ground for 3 months in a row, from 5.8% to 5.1% in October 2026.
How are Aveeno’s and Nivea’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Aveeno’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among moisturizer brands
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