Brandwave

Blue Lizard vs Vacation:Which is more popular?

In September 2026, Blue Lizard had more branded searches than Vacation among sunscreen brands worldwide. Blue Lizard had about 27,100 branded searches, while Vacation had 22,200. Blue Lizard made up 0.63% of all sunscreen brand searches we track, and Vacation accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, Blue Lizard appeared in three of the four answers and Vacation in none.

Among sunscreen brands worldwide in September 2026

Who do people search for more?

Blue Lizard, about 22% more searches than Vacation

Blue Lizard 27.1K searchesVacation 22.1K searches

Who does AI mention more?

Blue Lizard, mentioned in 3 of 4 answers, Vacation in 0

Blue Lizard in 3 of 4Vacation in 0 of 4

Who does AI recommend more?

Blue Lizard, the only one of the two named

Blue Lizard first in 3Vacation never named

Follow Blue Lizard vs Vacation and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Blue Lizard was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Vacation did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Neutrogena2nd
  3. EltaMD3rd
  4. Blue Lizard4th
  5. Supergoop!5th
  6. Nivea–
  7. Ultra Violette–
  8. Banana Boat–
  9. Bondi Sands–
  10. +2 more
  11. Vacation–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Neutrogena3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blue Lizard3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EltaMD2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Supergoop!1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultra Violette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Banana Boat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bondi Sands0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vacation0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about sunscreen brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Blue Lizard or Vacation more popular in search?

This chart shows how often people search Google for Blue Lizard and Vacation by name. Each line represents a brand's share of searches for all 13 sunscreen brands we track, month by month, from English-language searches worldwide.

Blue Lizard and Vacation among sunscreen brands worldwide, by month

Share of searches by month for Blue Lizard, Vacation. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayNeutrogenaNiveaUltra VioletteBanana BoatSupergoop!Bondi SandsSun BumEltaMDBlue LizardNaked SundaysVacationCOOLA
Oct 202543.4%22.3%15.7%4.8%4.6%2.6%2.1%1.5%1.4%0.23%0.85%0.39%0.14%
Nov 202547.4%19.9%17.1%3.3%2.8%2.9%2.2%1.4%1.3%0.17%1%0.42%0.12%
Dec 202547.9%21.6%14.7%3.3%3.5%2.7%2.2%1.7%1.1%0.21%0.72%0.38%0.12%
Jan 202646.1%20.8%16.6%3.3%4%2.8%1.9%1.8%1.2%0.3%0.59%0.39%0.14%
Feb 202648.6%20.9%14.9%2.9%3.5%2.9%1.9%1.7%1.3%0.32%0.47%0.48%0.19%
Mar 202648.6%19.2%12.1%3.9%3.6%3.9%2.2%2.4%1.6%0.72%0.56%0.76%0.28%
Apr 202647.7%18.8%11.9%3.6%3.9%4.7%2.7%2.4%1.6%0.86%0.64%0.89%0.27%
May 202645.8%18.1%11.5%4.7%3.8%5.4%2.7%2.9%1.5%1.5%0.67%1.1%0.32%
Jun 202641.8%17.1%12.3%6%4.2%5.2%2.9%3.8%1.7%2.5%0.83%1.2%0.44%
Jul 202642.1%16.7%17.5%5%4%4.3%2.1%3.1%1.4%1.7%0.65%1%0.36%
Aug 202643.9%21.2%15.8%4.5%4%3.2%1.8%1.9%1.2%0.97%0.62%0.7%0.21%
Sep 202642.3%19.9%18.1%6.5%3.3%2.9%2.1%1.7%1.4%0.63%0.59%0.51%0.13%

How has the Blue Lizard and Vacation comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Blue Lizard took it in May 2026.
  • Across the 12 months ending September 2026, Blue Lizard’s share of searches among sunscreen brands worldwide moved from 0.23% to 0.63%, and its estimated monthly branded searches moved from 9.9K to 27.1K.
  • Across the 12 months ending September 2026, Vacation’s share of searches among sunscreen brands worldwide moved from 0.39% to 0.51%, and its estimated monthly branded searches moved from 16.3K to 22.1K.

How did search popularity change for sunscreen brands worldwide in September 2026?

2 changes

  1. Blue Lizard’s share of searches among sunscreen brands worldwide has lost ground for 3 months in a row, from 2.5% to 0.63% in September 2026.

  2. Vacation’s share of searches among sunscreen brands worldwide has lost ground for 3 months in a row, from 1.2% to 0.51% in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Blue Lizard’s and Vacation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blue Lizard

1 branded search term

  • blue lizard sunscreen

Vacation

5 branded search terms

  • vacation inc
  • vacation perfume
  • vacation spf
  • vacation sun care
  • vacation sunscreen

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free